Lakshman Teja Lattipally
@lakshmantejalattipal
AI-savvy product marketing professional with 4+ years of experience.
What I'm looking for
I am an AI-savvy product marketing professional with over four years of experience in collaborating with leadership at a Europe-based B2B SaaS company. My expertise lies in working remotely from India with cross-functional, multicultural teams and external stakeholders. I have successfully repositioned products based on user insights, resulting in significant increases in engagement and customer interest.
Throughout my career, I have driven product adoption and launched multi-channel campaigns that have led to substantial improvements in marketing performance. My ability to analyze market data and execute go-to-market strategies has contributed to the signing or retention of over 30 clients. I am passionate about leveraging my skills in market research, campaign execution, and stakeholder communication to create impactful marketing strategies.
Experience
Work history, roles, and key accomplishments
Go-To-Market Manager
Arthur Technologies GmbH
Jan 2021 - Jan 2025 (4 years)
Repositioned product from VR-first to AI-integrated based on user insights and GTM data, resulting in 100%+ increase in engagement and new customer interest. Drove product adoption with a 38% spike in usage by identifying a UX issue, influencing the roadmap, supporting product and QA teams with testing, and leading the launch across channels.
Education
Degrees, certifications, and relevant coursework
Universität St. Gallen
M.A. in Strategy & International Management, Strategy & International Management
2018 - 2022
Activities and societies: Received a merit scholarship
Received a merit scholarship and finished full-time coursework by 2020. Studied Marketing and Consumer Psychology with a project on persona development and customer journey mapping for a Swiss cinema chain in collaboration with a marketing agency.
Indian Institute of Technology (BHU), Varanasi
B.Tech - M.Tech in Ceramic Engineering, Ceramic Engineering
2010 - 2015
Activities and societies: Received a merit scholarship and a student excellence award
Received a merit scholarship and a student excellence award (~1 award per 1k students).
Availability
Location
Authorized to work in
Website
linkedin.com/in/lakshmantejaJob categories
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