Open to opportunities

Lakshman Teja Lattipally

@lakshmantejalattipal

Message

AI-savvy product marketing professional with 4+ years of experience.

India

Message

What I'm looking for

I am looking for a role that fosters innovation, collaboration, and growth opportunities in product marketing.

I am an AI-savvy product marketing professional with over four years of experience in collaborating with leadership at a Europe-based B2B SaaS company. My expertise lies in working remotely from India with cross-functional, multicultural teams and external stakeholders. I have successfully repositioned products based on user insights, resulting in significant increases in engagement and customer interest.

Throughout my career, I have driven product adoption and launched multi-channel campaigns that have led to substantial improvements in marketing performance. My ability to analyze market data and execute go-to-market strategies has contributed to the signing or retention of over 30 clients. I am passionate about leveraging my skills in market research, campaign execution, and stakeholder communication to create impactful marketing strategies.

Experience

Work history, roles, and key accomplishments

Go-To-Market Manager

Arthur Technologies GmbH

Jan 2021 - Jan 2025 (4 years)

Repositioned product from VR-first to AI-integrated based on user insights and GTM data, resulting in 100%+ increase in engagement and new customer interest. Drove product adoption with a 38% spike in usage by identifying a UX issue, influencing the roadmap, supporting product and QA teams with testing, and leading the launch across channels.

Market Research Go To Market Strategy Product Positioning Campaign Execution Performance Tracking Sales Enablement Webflow SEMrush Google Analytics Excel Figma Gemini HubSpot

Education

Degrees, certifications, and relevant coursework

Universität St. Gallen

M.A. in Strategy & International Management, Strategy & International Management

2018 - 2022

Activities and societies: Received a merit scholarship

Received a merit scholarship and finished full-time coursework by 2020. Studied Marketing and Consumer Psychology with a project on persona development and customer journey mapping for a Swiss cinema chain in collaboration with a marketing agency.