Lacey James

At Ferrari of Newport Beach, I led 20+ integrated campaigns across CRM, email, digital advertising, events, and website content. My personalized Salesforce Marketing Cloud campaigns generated 20+ Ferrari driving experience sales and more than $700K in revenue, while CRM optimization and targeting contributed to a 2X increase in used vehicle sales.

I've also built and managed digital publications, led WordPress content and SEO workflows, and created 100+ customer-facing marketing assets across e-commerce, email, social, and web. I use campaign analytics, segmentation, A/B testing, dashboards, and cross-functional coordination to turn business goals into effective customer journeys.