ANA FERNANDEZ

Developed and executed data-driven marketing strategies that increased organic website traffic 60% in six months, grew social followers 50%, and improved website conversion rate by 40% through UX/UI optimizations.

Led social media strategy and paid social campaigns to increase brand visibility 30% and boost lead generation 25% while managing e-commerce marketplace accounts and cross-functional alignment.

Supported varsity and JV development by designing training programs, coordinating practices and matches, and analyzing player performance to optimize results and team competitiveness.

Managed project scopes and stakeholder communications, delivered two new services that increased revenue 20% and improved customer satisfaction 15% while mentoring a team of three.

Delivered high-quality customer service and sales support in an electronics retail environment, achieving 105% of monthly sales targets through strong customer engagement and inventory management.

Pursuing SEMrush SEO certifications focused on search engine optimization techniques and tools; expected completion in April 2026.

Completed the HubSpot Digital Marketing Certification course covering inbound marketing, content strategy, and digital channels.

Completed a Master of Business Administration program focused on business administration and strategic management.

Earned a bachelor's degree combining entrepreneurship and marketing coursework with practical business applications.