Open to opportunities

Rebecca Durkot

@rebeccadurkot

Message

I build data-informed digital campaigns that increase leads, engagement, and brand visibility.

United States

Message

What I'm looking for

I'm looking to lead data-informed digital marketing campaigns across paid media, social, email, and content while improving engagement, lead generation, and brand visibility.

At Coulter Automotive Group, I lead digital marketing across display advertising, social media, SEM, and email. My campaigns increased online lead generation by 15%, while content calendars helped lift social engagement by 25%.

I manage a $10,000 monthly Meta and Google Ads budget, optimize campaign performance, and create cross-channel content that drives engagement. Previously, I increased website traffic by 22% at Coulter and grew followers by 35% at New Century Careers.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

Coulter Automotive Group

Jan 2023 - Present (3 years 8 months)

Supervised a team member and strategized digital marketing plans for display advertising, social media, SEM, and email, leading to a 15% increase in online lead generation. Managed a monthly paid advertising budget of $10,000 across Meta and Google Ads, and developed content calendars that increased social media engagement by 25%.

Digital Marketing Strategy Social Media Marketing Display Advertising SEM Email Marketing Meta Ads Google Ads Budget Management Content Calendar Campaign Performance Analysis

Digital Marketing Coordinator

Coulter Automotive Group

Jan 2022 - Jan 2023 (1 year)

Developed graphic design content supporting sales and marketing functions, coordinated cross-channel digital advertising strategies, and managed website maintenance, increasing website traffic by 22%. Assisted in planning and executing marketing events and online promotions.

Graphic Design Cross Channel Marketing Website Management Event Marketing Online Promotion

Marketing and Communications Specialist

New Century Careers

Jan 2020 - Jan 2021 (1 year)

Developed and executed strategic marketing plans for print and digital, increasing brand engagement. Managed social media content calendars boosting follower growth by 35% and engagement rates by 20%, and oversaw website updates.

Marketing Strategy Print Marketing Digital Marketing Social Media Management Content Calendar Email Newsletters Website Management

Office Assistant

Clinical Nutrition Centers

Jan 2018 - Jan 2020 (2 years)

Completed projects collaboratively with management and maintained office and patient documents with accuracy, streamlining online orders and mail processes. Updated and added products to the company website, improving online visibility by 10%.

Office Administration Document Management Order Processing Website Updates