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@labelvilla-real

Commercial and marketing professional who produced event and BTL projects at El Queso Publicidad and managed international sales.

Panama
Message

At El Queso Publicidad, I directed, supervised, and coordinated teams and event and BTL production projects. I prepared budgets and quotations, monitored project finances, and handled staffing and resource allocation.

At Tecnosports, I defined sales strategies and plans for the international market for sportswear and sporting goods. I set commercial goals and budgets, tracked results, and maintained relationships with international clients.

At Audiofoto International, I directed technology-area purchasing, negotiated with national and international suppliers, and monitored inventory. My background also includes commercial sales and vehicle rentals at GAMPanamá, a degree in Marketing and Advertising, and three years of Civil Engineering studies.

Experience

Work history, roles, and key accomplishments

GP

Asesor Comercial

GAM Panama

May 2013 - Jan 2015 (1 year 8 months)

Managed commercial operations including sales and rentals of used vehicles across the Albrook to Penonomé area. Prospected new clients, designed personalized offers, and closed deals, while preparing management reports and market analysis.

AI

Gerente de Compras (Área Tecnología)

Audiofoto International

Dec 2005 - Feb 2009 (3 years 2 months)

Directed the purchasing area, including policies, procedures, budgets, and acquisition objectives. Negotiated directly with national and international suppliers on price, quality, payment terms, and service, and controlled inventory and deviation analysis.

Education

Degrees, certifications, and relevant coursework

UP

Universidad Latina de Panamá

Licenciatura en Mercadeo y Publicidad, Marketing y Comercialización

1999 - 2003

Licenciatura en Mercadeo y Publicidad, with a focus on Marketing and Commercialization.

UA

Universidad Santa María La Antigua

Estudios en Ingeniería Civil, Ingeniería Civil

Completed studies in Civil Engineering, providing complementary technical and organizational skills.

Tech stack

Software and tools used professionally

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