Kyle User

Managed multi-channel ad portfolios, driving improvements in CPA, conversion volume, and ROAS. Executed geo-holdout incrementality tests and conversion experiments to isolate ad performance lift.

Standardized multi-provider logistics invoices and engineered automated ETL pipelines. Oversaw data governance and ingestion accuracy for multiple client accounts and logistics providers.

Identified operational bottlenecks and streamlined cross-functional department workflows. Authored comprehensive internal documentation and process frameworks for company-wide initiatives.

Analyzed internal ticketing metrics and KPI data to assist senior leadership in resource allocation and manpower optimization. Designed and executed standardized test case frameworks across multiple game titles.

Developed automated BI dashboards and scheduled data pipelines using custom SQL queries. Acted as the primary regional point-of-contact for data validation, ensuring consistency and accuracy when coordinating datasets with international teams.

Pursued a Bachelor of Science in Interactive Entertainment and Multimedia Computing from 2016 to 2021.