My GA4 Multi-Channel Traffic & Revenue Performance Report analyzed channel performance using the Google Merchandise Store demo property. I calculated Revenue Per Session and recommended reallocating investment toward Organic content.
For my Customer Churn & Revenue Risk Dashboard, I modeled customer lifecycle stages in BigQuery with SQL and built an interactive Power BI dashboard using DAX. The analysis surfaced recoverable at-risk revenue and supported a targeted re-engagement recommendation.
As a Finance & Data Operations Intern at Management Consultancy Firm, I reviewed, verified, and processed financial vouchers and coded retail receipts to support audit review and tax reporting. I also introduced Excel data validation dropdowns to standardize entries and reduce manual input errors.
I bring a marketing management foundation to analytics work, including web traffic analysis, customer churn segmentation, and channel-level performance reporting. I focus on translating raw data into clear, decision-ready recommendations.
