At Trusting Social, I developed the BigQuery data models, reconciliation checks, and executive dashboards that became a trusted source for revenue and performance figures. I also established customer-journey tracking and identified tagging errors that had attributed paid traffic to organic.
My analysis of the onboarding funnel identified a step responsible for over half of observed drop-off, informing A/B tests across agent scripts and onboarding experiences. I also built partner-level P&L models and customer segments to support commercial and credit decisions.
At Kumu, I built the paying-user RFM segmentation framework adopted company-wide and analyzed monetization experiments. Earlier, I worked on equity analytics production at MSCI and credit forecasting and automation at Citibank.
