Sam Hadi

Owned end-to-end regional digital campaigns for FMCG, electronics, healthcare and real estate, coordinated a Nestlé eCommerce compliance initiative, and optimized performance reporting to regional stakeholders.

Crafted content strategy and executed promotional campaigns that drove near sell-out ticket sales and increased sponsor interest through multi-channel digital activity.

Led end-to-end digital campaigns for major brands (Unilever, Nestlé, Danone) managing $10K–$20K activations across paid social, search, programmatic and influencer channels to reach millions and improve acquisition and brand KPIs.

Developed and executed digital marketing strategy and content planning for MPowerU and portfolio companies to align social and campaign activity with brand and growth objectives.

Managed niche travel content and CPC campaigns for Visit Qatar and Qatar Airways, leading content production and SEO to drive audience engagement and conversion across campaigns.

Planned and managed Google Ads campaigns targeting MENA to generate qualified leads and implemented SEO strategies to maintain organic visibility and conversions.

Developed campaign and SEO strategies for international clients, managed Meta and Google Ads with A/B testing and optimization, and coordinated creatives to improve ROI and conversions.

Created content, maintained the website, and implemented local SEO that increased website traffic by 60% within six months to support AU/NZ customer acquisition.

Pursuing a Bachelor's degree in English Language and Literature with coursework focused on language, literature, and related analytic skills.

Completed a Bachelor's degree in English Language and Literature with studies in language, literature, and critical analysis between 2021 and 2023.