Waleed Shabbir
@waleedshabbir
I drive luxury media strategy and e-commerce growth across GCC markets.
United Arab EmiratesWhat I'm looking for
I've spent seven years driving regional media strategy and e-commerce performance for luxury Maisons across the GCC.
At Trafalgar Luxury Group, I lead performance and media for Chopard, Chaumet, IWC, TAG Heuer and TimeVallée. My paid and social campaigns delivered 46% of overall e-commerce revenue in H1, while new-customer growth increased by 50% across three brand websites.
I reduced Meta CAC by 28%, manage campaigns exceeding $100,000 per month across Google, Meta and Snapchat, and rebuilt GTM tracking alongside GA4 and Power BI reporting. I also connect digital, CRM, PR and retail activity to create a consistent journey from campaign to boutique.
Earlier, I grew qualified leads by more than 60% for agency clients and achieved Page 1 rankings for competitive search terms. Beyond work, co-founding a welfare foundation and supporting student communities shaped how I build communities around shared values.
Experience
Work history, roles, and key accomplishments
Senior Performance & Media Specialist
Trafalgar Luxury Group
Aug 2025 - Present (1 year 1 month)
Delivered 46% of overall e-commerce revenue in H1 through paid and social media campaigns, and accelerated new-customer growth by 50% across three brand websites. Reduced Meta CAC by 28% across GCC markets and managed campaigns exceeding $100,000/month.
Digital Marketing Specialist
Trafalgar Luxury Group
Nov 2022 - Jul 2025 (2 years 8 months)
Ran paid campaigns across social and search, ensuring creative alignment with brand guidelines and GCC luxury consumer behavior. Contributed to ATL campaign planning and reviewed agency invoicing and monthly media spend.
Digital Account Manager
Zoom Digital Agency
Dec 2020 - Nov 2022 (1 year 11 months)
Acted as the day-to-day agency contact for client accounts, owning campaign planning, execution and performance reviews. Built organic search presence from near-zero, growing qualified lead volume by over 60% and achieving Page 1 rankings for competitive keywords.
Digital Marketing Executive
Nashuatec Center
Oct 2019 - Sep 2020 (11 months)
Took ownership of the go-to-market strategy across digital, advertising and social channels during a company relaunch.
Education
Degrees, certifications, and relevant coursework
University of Central Punjab
Bachelor of Business Administration, Marketing
Bachelor of Business Administration in Marketing from the University of Central Punjab, completed in 2020.
Tech stack
Software and tools used professionally
Availability
Location
United Arab EmiratesAuthorized to work in
Job categories
Skills
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