Open to opportunities

Aafia Ishaq

@aafiaishaq

Message

Paid Media Manager driving high-ROI lead generation and brand growth through data-led Meta and Google campaigns.

United Arab Emirates

Message

What I'm looking for

I’m looking for a growth-focused role where I can run performance marketing end-to-end—planning, optimizing Meta/Google, managing budgets, nurturing leads in CRM, and reporting clear ROI through GA4 insights and actionable recommendations.

I’m a Paid Media Manager focused on turning paid media into measurable revenue. I closed 2 high-ticket deals within 2 months (up to AED2.5M each), generating ~AED4.5M revenue from ~AED200K ad spend (about 4,900% ROI / 25x ROAS).

In my recent work in Abu Dhabi, I generated qualified deals while maintaining low cost-per-click (CPC), achieving 751 deals in the active pipeline. I also boosted brand awareness for Evolutions by 50–60% and grew followers from 800 to 69K, supported by performance-focused reporting and campaign optimization.

I plan, execute, and optimize end-to-end strategies across paid, social, email, SEO, and website management—balancing business goals, structured content planning, and CRM-driven lead lifecycle tracking. I bring strong collaboration with development and stakeholders, using tools like HubSpot, GA4, Meta Ads, and Google Ads to maximize conversion and ROI.

Experience

Work history, roles, and key accomplishments

Current

Paid Media Manager

Current

MEA Properties

Aug 2025 - Present (11 months)

Generated high-quality leads while maintaining low cost-per-click (CPC), resulting in 751 active deals in the pipeline at MEA Properties. Improved brand awareness (50–60%) and increased followers from 800 to 69K through targeted paid media strategies.

Paid Media Lead Generation Deal Pipeline Management Brand Awareness Social Media Marketing performance reporting CRM Management HubSpot

Web & Digital Marketing Manager

Ultimus GmbH

Feb 2020 - Aug 2023 (3 years 6 months)

Managed web and digital marketing activities at Ultimus GmbH from 2020 to 2023.

Digital Marketing Website Management SEO Paid Advertising Email Marketing CRM Analytics Reporting Social Media Marketing Lead Generation

Freelancing

Upwork

Jan 2017 - Jan 2021 (4 years)

Planned, executed, and optimized multi-channel digital marketing campaigns across social media, email, SEO, and Google Ads. Used analytics and reporting to track performance, adjust strategies, and maximize ROI.

Digital Marketing Google Analytics Meta Ads Email Marketing SEO Google Ads SEMrush Ahrefs Analytics Reporting Content Creation Market Research Canva Social Media Marketing

Product Manager

MarkwebIT

Jan 2018 - Jan 2020 (2 years)

Directed product marketing activities, resulting in a ~10% increase in customer acquisition. Streamlined SEO and paid campaigns to increase engagement, and managed client projects with 100% delivery within specified timelines.

Product Marketing Customer Acquisition SEO Paid Advertising client project management Marketing Strategy