SMShakir Mohamed
@shakirsabry
Performance-driven digital marketing leader specializing in paid media, lead generation, and funnel optimization.
United Arab EmiratesWhat I'm looking for
I am a performance-driven Digital Marketing Specialist with 8+ years' experience managing paid media, lead generation, funnel optimization, and social growth across multiple international markets. I have managed monthly ad budgets up to AED 100,000, generated 1,500+ monthly leads, and improved lead quality from 20% to 35% through audience optimization, landing page improvements, and automation.
I lead and train marketing teams, build conversion-focused landing pages, and implement automation (WhatsApp API, Zapier) and CRM workflows to scale campaigns. My strengths include campaign optimization across Meta, Google, TikTok and YouTube, analytics (GA4), content strategy, and delivering industry-leading CPLs across UAE and Sri Lanka markets.
Experience
Work history, roles, and key accomplishments
Head of Marketing
Fimco Real Estate
Jan 2024 - Present (1 year 10 months)
Managed AED 40,000 monthly ad spend across Meta, Google and TikTok to generate 1,500+ leads/month across multiple markets and improved lead quality from 20% to 35% through audience, filtering and landing page optimizations.
Digital Marketing Executive / Academic Coordinator
Rightway International School
Jan 2023 - Present (2 years 10 months)
Managed digital communication, website content and social media while leading 50 academic staff and delivering ICT training and motivational sessions to students.
Senior Digital Marketing Executive
Springfield Properties
Jan 2022 - Jan 2024 (2 years)
Managed AED 100,000 monthly paid-media budget across Meta, Google and YouTube to increase qualified leads and brand awareness and built long-term digital strategies for acquisition and retention.
Digital Marketing Executive
Figo Holidays
Jan 2021 - Jan 2022 (1 year)
Executed paid campaigns and social media strategies for travel packages, increasing website traffic and engagement through SEO, landing pages and content improvements.
Education
Degrees, certifications, and relevant coursework
Rightway International School
Academic Coordinator / ICT Teacher, Education / Academic Coordination
Activities and societies: Led 50 academic staff, conducted motivational sessions and ICT training for students.
Worked as Academic Coordinator and managed digital communications, ICT training, and oversight of IT services within the institution.
Figo Holidays
Digital Marketing Executive, Digital Marketing
2021 - 2022
Held a digital marketing role delivering social media and paid campaign management for travel packages.
LULondon Metropolitan University
Bachelor of Engineering (Hons), Software Engineering
Completed a BEng (Hons) in Software Engineering, covering software engineering principles and practical development projects.
Programming Hub
Certificate, Digital Advertising
2021 - 2021
Completed training/certification in Google Display Ads and related digital marketing topics.
Wati Academy
Certificate, WhatsApp API / Automation
2017 - 2021
Completed WhatsApp API training and practical implementation experience for automated messaging and lead flows.
Tech stack
Software and tools used professionally
Availability
Location
United Arab EmiratesAuthorized to work in
Website
itsshakirsabry.comPortfolio
itsshakirsabry.comSalary expectations
Social media
Job categories
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