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Kurt ShadleKS
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Kurt Shadle

@kurtshadle

I lead web strategy, analytics, accessibility, and AI-powered project operations for complex digital portfolios.

United States
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What I'm looking for

I'm looking to lead web strategy and complex digital delivery while improving UX, accessibility, analytics, and AI-enabled project operations across cross-functional teams.

At WDG, I lead web strategy and backlog governance for B2B client portfolios, while coordinating design, development, and strategy teams across full-scale web projects and retainer engagements. I build GA4 reporting, behavioral tracking through Google Tag Manager, and AI-driven operations systems using OpenAI Codex, Custom GPTs, Jira, and Confluence APIs.

Previously at Capital BlueCross, I managed web content updates, agile backlogs, UX recommendations, testing, A/B tests, landing pages, analytics, and integrations across corporate websites and digital applications. I also champion WCAG/ADA accessibility compliance and focus on creating cohesive, effective user experiences.

Experience

Work history, roles, and key accomplishments

WDG logoWD
Current

Senior Technical Project Manager

Feb 2022 - Present (4 years 7 months)

- Lead web strategy and backlog governance for B2B client portfolios across engineering, professional services, education, and non-profits — advising on prioritization, optimization opportunities, and technical direction
- Architected a reusable Google Tag Manager container with custom behavioral tracking across client properties — including Gutenberg block interactions, link types, file downloads

Capital BlueCross logoCB

Digital Development Consultant

Dec 2016 - Jan 2022 (5 years 1 month)

-Manage the Web Content update team
-Design pages for best user experience
-Make UX recommendations for web applications
-Manage and prioritize the agile backlog
-Test digital experiences (applications, mobile apps, websites, etc.)
-Gather requirements and serve as a liaison between subject matter experts and the developers
-Ensure ADA (508/1557) compliance on digital materials
-Manage and build

Capital BlueCross logoCB

Website Maintenance Specialist

Mar 2015 - Dec 2016 (1 year 9 months)

-Handle incoming requests for 7 cooperate websites
-Test new applications/fixes/updates to the site
-Manage Google Analytics/Google Tag Manager

Capital BlueCross logoCB

Website Contractor

Jul 2014 - Mar 2015 (8 months)

-Handle incoming requests for 7 cooperate websites
-Test new applications/fixes/updates to the site
-Manage Google Analytics/Google Tag Manager

PennDOT logoPE

Clerk Typist 2

Dec 2012 - Jul 2014 (1 year 7 months)

- Update content for the ISSD Division webpages as well as add new content and create new pages
- Update content for the Innovation and Support Services Division intranet website
- Troubleshoot various IT issues ranging from software & hardware to network issues
- Maintain IT inventory
- Create and run Access queries
- Assist with new computer and printer rollouts by troubleshooting and providing

Education

Degrees, certifications, and relevant coursework

Drexel University logoDU

Drexel University

Master of Science, Information Systems

2019 - 2023

Pursued a Master of Science in Information Systems at Drexel University from 2019 to 2023.

DU

Drexel University

Master of Science - MS, Information Systems

2019 - 2023

UF

University of West Florida

Graphic Design, Art

2009 - 2011

HC

HACC, Central Pennsylvania's Community College

none, Graphic Design

2009 - 2009

SU

Slippery Rock University

2007 - 2008

Tech stack

Software and tools used professionally

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