Kurt Shadle
@kurtshadle
I lead web strategy, analytics, accessibility, and AI-powered project operations for complex digital portfolios.
What I'm looking for
At WDG, I lead web strategy and backlog governance for B2B client portfolios, while coordinating design, development, and strategy teams across full-scale web projects and retainer engagements. I build GA4 reporting, behavioral tracking through Google Tag Manager, and AI-driven operations systems using OpenAI Codex, Custom GPTs, Jira, and Confluence APIs.
Previously at Capital BlueCross, I managed web content updates, agile backlogs, UX recommendations, testing, A/B tests, landing pages, analytics, and integrations across corporate websites and digital applications. I also champion WCAG/ADA accessibility compliance and focus on creating cohesive, effective user experiences.
Experience
Work history, roles, and key accomplishments
- Lead web strategy and backlog governance for B2B client portfolios across engineering, professional services, education, and non-profits — advising on prioritization, optimization opportunities, and technical direction
- Architected a reusable Google Tag Manager container with custom behavioral tracking across client properties — including Gutenberg block interactions, link types, file downloads
-Manage the Web Content update team
-Design pages for best user experience
-Make UX recommendations for web applications
-Manage and prioritize the agile backlog
-Test digital experiences (applications, mobile apps, websites, etc.)
-Gather requirements and serve as a liaison between subject matter experts and the developers
-Ensure ADA (508/1557) compliance on digital materials
-Manage and build
-Handle incoming requests for 7 cooperate websites
-Test new applications/fixes/updates to the site
-Manage Google Analytics/Google Tag Manager
-Handle incoming requests for 7 cooperate websites
-Test new applications/fixes/updates to the site
-Manage Google Analytics/Google Tag Manager
- Update content for the ISSD Division webpages as well as add new content and create new pages
- Update content for the Innovation and Support Services Division intranet website
- Troubleshoot various IT issues ranging from software & hardware to network issues
- Maintain IT inventory
- Create and run Access queries
- Assist with new computer and printer rollouts by troubleshooting and providing
Education
Degrees, certifications, and relevant coursework
Drexel University
Master of Science, Information Systems
2019 - 2023
Pursued a Master of Science in Information Systems at Drexel University from 2019 to 2023.
Drexel University
Master of Science - MS, Information Systems
2019 - 2023
University of West Florida
Graphic Design, Art
2009 - 2011
HACC, Central Pennsylvania's Community College
none, Graphic Design
2009 - 2009
Slippery Rock University
2007 - 2008
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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