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Shannon Saesan

@shannonsaesan

Web marketing manager at Perforce Software who led SEO, GEO, and CRO strategy across its website properties.

At Perforce Software, I led web strategy across its brands and websites, guiding a team in SEO, GEO, and CRO work to support marketing goals and KPIs. I worked with marketing, content, design, and IT teams, analyzed web performance, and shared recommendations with senior stakeholders.

At Orbit Media Studios, I managed full-lifecycle website projects from discovery to launch, coordinating clients and cross-functional teams. I also serve as Marketing Director on the MnSearch Board of Directors, supporting marketing and community-building initiatives.

Experience

Work history, roles, and key accomplishments

Current

Marketing Director, Board of Directors

Current

MnSearch

Jan 2024 - Present (2 years 9 months)

Lead marketing and community building initiatives for MnSearch, including email marketing, event coordination, sponsorship management, and membership engagement.

Email Marketing Event Management Sponsorship Management Membership Engagement Public Speaking Community Building

Manager, Web Marketing

Perforce Software

Jan 2023 - Jan 2026 (3 years)

Led global SEO/GEO/organic strategy and web strategy for multiple brands, managing a team of 4-6 and presenting to C-suite. Oversaw SEO/GEO/CRO projects, web accessibility, and data-driven optimization.

SEO GEO CRO Project Management Team Leadership Google Analytics BrightEdge Trendemon Qualified OneTrust Salesforce MS Clarity Web Accessibility GDPR CCPA DMA A B Testing Data Analysis AI Advancements

Web Project Manager, Full Life Cycle

Orbit Media Studios

Jan 2022 - Jan 2023 (1 year)

Managed full-life cycle website projects from discovery to launch, coordinating designers, copywriters, and developers. Developed SOWs, managed budgets, and ensured client satisfaction.

Project Management Agile Waterfall Client Communication Budget Management SEO ADA Compliance SOW Development Invoicing Cross Functional Collaboration

Web/Interactive Design/IT Project Manager

Capella University

Jan 2003 - Jan 2013 (10 years)

Managed multiple projects with budgets up to $1-2M, collaborating with marketing, design, and development teams. Led projects from creative brief through launch and managed contractor resources.

Project Management Budget Management Resource Allocation Creative Briefs Cross Functional Collaboration Multimedia Production Project Server Time Entry

E-Commerce Project Manager

Insite Software Solutions

Jan 2008 - Jan 2009 (1 year)

Served as primary client contact for e-commerce projects, defining requirements and creating wireframe decks. Managed scope, budget, and deliverables, and led design teams.

Ecommerce Project Management Client Communication Wireframing Specification Documents Change Orders Budget Management Team Leadership

Web Content Developer

Analysts International

Jan 1999 - Jan 2003 (4 years)

Produced, managed, and coordinated content and site updates, maintaining and developing HTML and design for web properties. Collaborated with marketing and IT to create innovative content.

HTML Content Management Web Design Collaboration Site Updates