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Anastasia SyrinaAS
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Anastasia Syrina

@0008954

B2B marketer at UNIMARS GROUP who shaped positioning for eight business lines and built a marketing desk in Notion.

Russian Federation
Message

At UNIMARS GROUP, I turned contractor positioning into messages, audience definitions, and a 2026 rollout plan for eight business lines. I removed a claim operations couldn’t confirm and presented the guide to three leaders.

I interviewed department leads and built four customer journey maps, then reworked two vessel-outreach one-pagers that the department lead took into use. I also published the Spain Division profile on ShipServ and wrote a content strategy covering three audiences, five pillars, and nine topics.

I built a Notion marketing desk that shows status in three minutes. Earlier, at X5 RETAIL GROUP (PEREKRESTOK), I prepared weekly dark-store assortment reports in Excel and basic SAP; the introduction and withdrawal lists I brought to weekly meetings were implemented.

Experience

Work history, roles, and key accomplishments

XP

Intern, Omnichannel Business Development

X5 Retail Group (Perekrestok)

Aug 2023 - Feb 2024 (6 months)

Prepared weekly dark-store assortment reports in Excel and basic SAP, with introduction and withdrawal lists implemented in weekly meetings.

SP

Promo Materials

Severo-Zapad LLC (Easy Pub)

Feb 2023 - Apr 2023 (2 months)

Created promo materials for online promotion and completed the project with a letter of recommendation.

Education

Degrees, certifications, and relevant coursework

Shanghai University of Finance and Economics logoSE

Shanghai University of Finance and Economics

Master of International Business, International Business

2024 - 2026

Grade: GPA 88/100

Master of International Business taught in English. Awarded the Chinese Government Scholarship (CSC) with a GPA of 88/100.

KK

Kazakh National University (KazNU)

Course, Marketing

2022 - 2023

Grade: 98/100

Completed a course in Strategic Marketing with a score of 98/100.

RUDN University logoRU

RUDN University

Bachelor of Science, Management (Marketing)

2019 - 2023

Grade: Red diploma (highest honors), GPA 94/100

Activities and societies: Exchange at Mykolas Romeris University (Vilnius) with LSS grant, September 2021 – January 2022.

BSc in Management with a focus on Marketing. Graduated with a red diploma (highest honors) and a GPA of 94/100.

Mykolas Romeris University logoMU

Mykolas Romeris University

Exchange, Management

2021 - 2022

Exchange semester as part of the BSc program, supported by an LSS grant.

FU

FutureToday

Course, Employer Branding

2022 - 2022

Completed a course in Employer Branding.

Plekhanov Russian University of Economics logoPE

Plekhanov Russian University of Economics

Course, Business

2018 - 2019

Completed the Kapitany course.

HSE University logoHU

HSE University

Course, Marketing and Organizational Behavior

2018 - 2018

Grade: 80/100 and 75/100

Completed courses in Marketing and Organizational Behavior, scoring 80/100 and 75/100 respectively.

Tech stack

Software and tools used professionally

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