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Ксения Калугина

@0008184

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Product marketer at Oak3D who launched international marketing and cut Google Ads lead costs from $300+ to $40–45.

Russian Federation

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What I'm looking for

I’m looking for a role focused on product and B2B marketing, launching products in international markets, and delivering business outcomes through stronger lead generation, lower acquisition costs, and improved conversion.

At Oak3D, I built the international sales and marketing system from scratch, from market-entry strategy to advertising campaigns and preparation for an in-person exhibition. I reduced Google Ads cost per lead from $300+ to $40–45 by refining keywords and targeting.

I launched English-language LinkedIn and Instagram accounts, developed a content strategy, and held a webinar for a B2B audience. Research into 40+ studios informed the company’s positioning and sales scripts.

At ONX Group, I analyzed more than 100 land plots; that work informed the purchase of a site in the Leningrad Region for a low-rise residential development. I also introduced a CRM system and centralized file storage to improve transparency in the sales department.

I initiated and coordinated a developer-brand project, and contributed to a financial model for a new mixed-use development. I’m focused on product and B2B marketing, market research, positioning, and taking products to international markets.

Experience

Work history, roles, and key accomplishments

Руководитель международного отдела

Oak3D

Feb 2026 - Oct 2026 (8 months)

Built sales and marketing system for international direction from scratch, optimized Google Ads reducing lead cost from $300+ to $40-45, and launched English-language social media and webinars for B2B audience.

Google Ads SEO LinkedIn marketing Content Marketing B2B Marketing Market Research Competitive Analysis Product Positioning Sales Funnel Management Team Management Budget Planning International Expansion

Руководитель блока преддевелопмент

ONX Group

Jun 2024 - Feb 2026 (1 year 8 months)

Conducted analysis of 100+ land plots leading to acquisition, implemented CRM system and centralized file storage, and initiated brand development project for the developer.