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Anastasia EfimovaAE
Looking for a job

Anastasia Efimova

@nastyaenn

I build revenue-driving marketing campaigns, partnerships, and brand systems

Russian Federation
Message

What I'm looking for

I'm looking to build meaningful marketing, partnership, and brand work where audience insight, clear strategy, cross-functional collaboration, and creative direction lead to measurable growth.

At NodeMaven, I managed marketing and partnership campaigns end to end, from opportunity identification and partner onboarding through launch, performance tracking, and follow-up. My campaigns generated more than €60,000 in revenue while I managed a portfolio of 70+ active partners.

I started as an intern and progressed to a mid-level Marketing & Project Manager role within six months. I also served as interim team lead, setting priorities, supporting planning and onboarding teammates while working with the CMO on seasonal growth initiatives.

My sociology background shapes how I approach brand communication: I start with behaviour, audience insight, and the stories that resonate. I’ve built brand and content systems, coordinated 100+ visual assets, 50+ videos, and 40+ texts, and developed campaigns that increased inbound inquiries by 2.5x.

Experience

Work history, roles, and key accomplishments

NodeMaven logoNO

Middle Marketing & Project Manager

Apr 2025 - Dec 2025 (8 months)

– Started as an intern and was promoted to a mid-level role within 6 months, taking on broader ownership across marketing campaigns, partnerships and project coordination
– Managed marketing and partnership projects end-to-end: from identifying opportunities and coordinating partner onboarding to campaign launch, performance tracking and follow-up
– Managed a portfolio of 70+ active partners at pe

NodeMaven logoNO

Junior Marketing & Project Manager

Dec 2024 - Mar 2025 (3 months)

– Managed partnership and marketing campaigns from initial outreach and negotiation to launch, content approval and performance analysis
– Expanded the company's affiliate and influencer network by identifying and onboarding new partners across different digital platforms
– Coordinated campaign deliverables, communication and timelines between partners and internal teams
– Developed content briefs

NodeMaven logoNO

Marketing Manager Intern

Sep 2024 - Nov 2024 (2 months)

Worked as Marketing Manager Intern at NodeMaven.

Personal brand logoPB

Marketing Project Manager

Apr 2024 - Oct 2024 (6 months)

– Managed the development of a brand from the initial concept to a working marketing and content system
– Coordinated the creation of 100+ visual assets, 50+ videos and 40+ texts and scripts, keeping the content consistent with the brand identity and tone of voice
– Conducted audience and competitor research to shape positioning, content direction and lead-generation ideas
– Developed lead magnets

Education

Degrees, certifications, and relevant coursework

HE

Higher School of Economics

Bachelor's degree, Sociology

2022 - 2026

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