
Anastasia Efimova
@nastyaenn
I build revenue-driving marketing campaigns, partnerships, and brand systems
What I'm looking for
At NodeMaven, I managed marketing and partnership campaigns end to end, from opportunity identification and partner onboarding through launch, performance tracking, and follow-up. My campaigns generated more than €60,000 in revenue while I managed a portfolio of 70+ active partners.
I started as an intern and progressed to a mid-level Marketing & Project Manager role within six months. I also served as interim team lead, setting priorities, supporting planning and onboarding teammates while working with the CMO on seasonal growth initiatives.
My sociology background shapes how I approach brand communication: I start with behaviour, audience insight, and the stories that resonate. I’ve built brand and content systems, coordinated 100+ visual assets, 50+ videos, and 40+ texts, and developed campaigns that increased inbound inquiries by 2.5x.
Experience
Work history, roles, and key accomplishments
– Started as an intern and was promoted to a mid-level role within 6 months, taking on broader ownership across marketing campaigns, partnerships and project coordination
– Managed marketing and partnership projects end-to-end: from identifying opportunities and coordinating partner onboarding to campaign launch, performance tracking and follow-up
– Managed a portfolio of 70+ active partners at pe
– Managed partnership and marketing campaigns from initial outreach and negotiation to launch, content approval and performance analysis
– Expanded the company's affiliate and influencer network by identifying and onboarding new partners across different digital platforms
– Coordinated campaign deliverables, communication and timelines between partners and internal teams
– Developed content briefs
Worked as Marketing Manager Intern at NodeMaven.
– Managed the development of a brand from the initial concept to a working marketing and content system
– Coordinated the creation of 100+ visual assets, 50+ videos and 40+ texts and scripts, keeping the content consistent with the brand identity and tone of voice
– Conducted audience and competitor research to shape positioning, content direction and lead-generation ideas
– Developed lead magnets
Education
Degrees, certifications, and relevant coursework
Higher School of Economics
Bachelor's degree, Sociology
2022 - 2026
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Skills
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