Open to opportunities

Ivan Voronov

@ivanvoronov

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Student marketer and business development specialist driving GTM launches, growth, and brand awareness.

Russian Federation

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What I'm looking for

I’m looking for a role where I can own GTM and marketing strategy, run market/competitor research, and turn insights into growth plans—ideally in a product-driven environment with room to improve performance and branding through experiments.

I’m a marketing and bizdev-focused student building go-to-market plans and launching products with clear growth intent. At Startup “PhotoRus,” I developed the GTM strategy, launched the product, reached 800,000+ impressions (CPM=0.3 USD), and acquired 7,500 users in one month.

I also run strategy work end-to-end through projects like “Vse_Svoi” and “CLUEV,” from market and competitor audits to STP, sales funnels, and marketing mix decisions. I’m energized by pilot launches with online schools and by translating research into practical plans for organic growth and brand awareness.

Experience

Work history, roles, and key accomplishments

Current

BizDev / Marketing

Current

PhotoRus

Mar 2025 - Present (1 year 4 months)

Developed a go-to-market strategy and launched the product for PhotoRus. Reached 800,000+ impressions, with CPM at $0.3, acquiring 7,500 users in one month and improving paying-user conversion (factor of five).

Go To Market (GTM)Product Launch Marketing Strategy User Acquisition Performance Marketing CPM CAC Go To Market Strategy Pilot Marketing Analytics CAC vs ARPU Analysis

CLUEV Marketing Plan

Central University Accelerator Program

Jan 2026 - Present (6 months)

Coordinated a team marketing project focused on brand awareness, conducting situational analysis and developing a marketing mix for target segments, including brand development strategies.

Marketing Strategy Team Coordination Marketing mix Brand Awareness Brand Development

Accelerator Program Participant

Central University Accelerator Program

Jan 2026 - Present (6 months)

Participant in the Central University Accelerator program (Moscow, 2026).

Vse_Svoi Digital Marketing

Central University Accelerator Program

Jan 2026 - Present (6 months)

Built a digital marketing strategy, including a market and competitor audit and an STP strategy across three segments with a sales-funnel plan for each segment.

Competitor Analysis STP Segmentation Organic Growth Strategy Reputation Management

Volunteer

HSE Olympiad Moscow

Helped organize the HSE Olympiad for school students, ensuring a smooth participant experience. Managed schedules and participant flow using Jira and Yandex tools, with basic Python/SQL support.

Jira Yandex Scheduling Participant Flow Coordination Python SQL

Event Manager

HSE Graduate School of Business

Coordinated an off-site event for 300 students, overseeing delivery of the program and managing event risks. Focused on communication, collaboration, and adaptability to support execution.

Event Management Program Delivery Risk Management Collaboration Time Management Creative Thinking Event Planning Communication Skills

Volunteer - HSE Olympiad

HSE Olympiad Moscow

Helped organize a school olympiad by supporting participant logistics and using marketing and reporting tools to ensure a good participant experience.

Participant Coordination Scheduling Jira

Freshman Mentor

HSE Graduate School of Business

Organized onboarding activities for new students as a freshman mentor.

Onboarding Mentoring Collaboration Time Management Communication Skills

Education

Degrees, certifications, and relevant coursework

HSE Graduate School of Business

Bachelor, Business

2024 -

Activities and societies: Event Manager coordinated an off-site event for 300 students; Freshman Mentor organized onboarding activities. Volunteer for HSE Olympiad Moscow (logistics/scheduling, Yandex.Direct/Yandex.Metrics support) and listed skills include English (C1), Excel/PowerPoint, Figma/Canva, Jira, Yandex tools, and basic Python/SQL.

Bachelor’s student at HSE Graduate School of Business (HSE University), studying Business in Moscow from 2024 to 2028. Currently in the 3rd year.

HSE Graduate School of Business, HSE University

Bachelor's degree, Business

2024 -

Activities and societies: Soft skills: creative thinking, time management. Event Manager (coordinated off-site event for 300 students). Freshman Mentor onboarding. Volunteer, School HSE Olympiad Moscow. Skills include English (C1), Excel/PowerPoint, Figma/Canva; Jira, Yandex.Direct/Metrics; basic Python/SQL.

Bachelor’s program at HSE Graduate School of Business in Moscow (2024–2028). Participated in student initiatives including event management and mentoring.