Ksenia Rassadkina

Owned global online go-to-market for a premium personal care brand with €600M+ online revenue, steering a 3-year roadmap across client and retail acceleration, assortment, media, and operations. Made the hero product the brand's growth engine, moving it from #50 to #3 on Amazon and Sephora within six months.

Moved the brand from offline B2B to online B2C growth, building strategy from deep analysis and scaling go-to-market playbooks across markets, delivering 70% of total brand growth after one year (+22% net sales). Led go-to-market across 20 European countries, achieving +10% sales vs market -2.6%.

Led go-to-market across 20 European countries with sales, e-commerce, and media teams, achieving +10% sales vs market -2.6% and scaling launches to bestseller positions. Built launch business cases with market sizing, pricing, and P&L, securing finance and legal go-live per country.

Launched a brand and multiple sub-ranges end to end, uniting marketing, sales, trade marketing, and finance, and worked with key accounts on distribution gains and selling stories.

Supported product launches, campaign planning, and marketing analytics in fast-paced multinational teams.

Bachelor of Management degree from the All-Russian University of Foreign Trade, completed in 2014.

Completed the Claude 101 course at Anthropic Academy.