Alessandro Piccoli
@alessandropiccoli
I build digital products that grow e-commerce conversion, revenue, and operational efficiency.
SwitzerlandWhat I'm looking for
I'm driving global product work at Procter & Gamble after leading digital sales products at Sunrise and scaling retail programs at Amazon.
At Sunrise, I led a 10+ person cross-functional squad across engineering, UX, content, and QA. I improved landing-page add-to-cart by 221%, doubled conversions, reduced technical errors by 43%, and helped build omnichannel journeys that drove more than 50% of digital sales-team growth.
At Amazon, I managed €60M+ in revenue, outperformed category growth by 30 percentage points year over year, and automated vendor reporting and QBR processes that saved substantial time across Europe while contributing to €70M in cost savings.
Alongside corporate product leadership, I've built a profitable digital business with 30x year-over-year growth, using hybrid funnels, A/B testing, AI-driven workflows, and no-code automation. I thrive where product, technology, and business growth meet—bringing clarity to messy problems and moving teams toward measurable outcomes.
Experience
Work history, roles, and key accomplishments
Senior Global Product Manager at Procter & Gamble, leading global product initiatives and digital transformation.
- Money and Business coach for Employees and Small Business Owners.
- Built profitable digital business with 30x YoY growth and hundreds of thousands of monthly views.
- Automated content creation and lead acquisition, onboarding, and content workflows using AI + no-code tools.
- Partnered with financial firms (e.g., Binance, Crypto.com, TradeRepublic, DEGIRO and more)
- Lead and coached squad of 10+ (engineering, UX, content, QA) to deliver online sales products in Agile.
- Launched automated targeting system and new voucher functionalities, enabling scalable, personalized promotions.
- Drove A/B testing on ad landing pages → +221% Add to Cart, 2x conversions.
- Reduced technical errors –43% and business errors –70%, lifting checkout conversion by +0.5pp.
- Opt
- Awarded Top 1% Performer 2023 for digital growth contribution.
- Built omnichannel sales journeys (abandoned basket, telesales and retail leads) → drove >50% of digital sales team’s growth.
- Led CVR task force → page load 8x faster, CVR doubled.
- Automated Vendor QBR → 12,000+ hrs saved annually; drove €70M EU cost savings.
- Scaled PM program across EU, managing team of 7.
- Managed data, analysis and reporting for EU Hardlines.
- Built vendor reporting system → 52,000+ hrs saved/year.
- Improved automated reporting tools adoption → 200,000+ hrs saved EU-wide.
- Managed €60M+ revenue, outperforming category growth by +30pp YoY.
- Launched Books Deal Events → scaled to Spain, 4x/year.
- Interim support to the EU Reverse Logistics Business Unit
Education
Degrees, certifications, and relevant coursework
Politecnico di Torino
Master of Science, Engineering/Industrial Management
Alma Mater Studiorum – Università di Bologna
Bachelor's Degree, Engineering/Industrial Management
Tech stack
Software and tools used professionally
Availability
Location
SwitzerlandAuthorized to work in
Job categories
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