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Kristin WilliamsKW
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Kristin Williams

@kristinwilliams2

I build and scale embedded payments businesses, driving profitable growth across vertical SaaS platforms.

United States
Message

At Storable, I co-own the payments P&L for a $12B+ annual processing portfolio spanning 30,000+ merchant accounts across self-storage, marine, and RV.

I've led six consecutive years of double-digit growth over plan, driven ~85% product attachment, and delivered pricing actions averaging $2.5M in annual upside. I also identified interchange opportunities that lifted take rate by 8 bps across $12B in volume.

I directed the migration of 30,000+ merchants across six facility-management systems onto Storable's in-house PayFac with under 2% churn, and authored the go-to-market plan for the Payrix-to-Stripe transition. My work includes processor strategy and negotiations with Fiserv, Payrix, and Stripe, plus KYC, underwriting, PCI, and chargeback operations.

I built Storable's nine-person payments organization from scratch and previously helped launch SiteLink Merchant Services. Earlier, I co-founded Vintage Studios and grew it to acquisition, building on a career in revenue leadership, sales operations, and go-to-market execution.

Experience

Work history, roles, and key accomplishments

Storable, Inc. logoSI
Current

Director, Payment Sales and Operations

Jan 2021 - Present (5 years 8 months)

Owns payments strategy execution and co-owns the P&L for Storable's payments line, a $12B+ annual processing portfolio with 30,000+ merchant accounts. Directed migration of 30,000+ merchants and $12B+ in volume, and leads a 9-person payments organization.

Storable, Inc. logoSI

Senior Sales Executive, Payments

Jun 2019 - Dec 2020 (1 year 6 months)

Directed migration of Storable's first customer cohort off a legacy ISO solution, moving 6,000+ customers and $275M in monthly volume onto the new in-house PayFac in 6 months, lifting average take rate by 10 bps.

Storable, Inc. logoSI

Account Executive, SiteLink Merchant Services

Jun 2014 - Jun 2019 (5 years)

Helped launch SiteLink Merchant Services, building sales strategy and go-to-market plan for integrated payments across 13,000+ self-storage facilities. Built a book of 1,000+ merchants generating $2.1M+ in recurring annual profit and drove attachment above 90%.

TH

Clinical Application Specialist

TSI Healthcare

Jan 2012 - Jan 2014 (2 years)

Ranked #1 in sales at 112% of quota, partnered with CEO and VP of Sales to open new verticals, growing sales 158%, and built Salesforce forecasting and reporting.

OI

National Account Manager

Oenophilia, Inc.

Jan 2005 - Jan 2012 (7 years)

Managed 600+ accounts including national accounts like Kroger, Target, and Harris Teeter, exceeded quota by 142% in year one, and grew margin to 43%.

VS

Co-Founder & VP of Sales & Marketing

Vintage Studios

Jan 2001 - Jan 2005 (4 years)

Co-founded the company with full accountability for growth, built and executed go-to-market and business plan for mass-retail channels, and grew the company to a successful acquisition.

Education

Degrees, certifications, and relevant coursework

University of North Carolina at Chapel Hill logoUH

University of North Carolina at Chapel Hill

Attended the University of North Carolina at Chapel Hill.

Tech stack

Software and tools used professionally

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