Crissy Watkins

Owned the payments P&L for a platform processing over $100M quarterly through embedded payments, directing pricing governance, partner strategy, and investment priorities. Established pricing governance targeting up to 60 basis points on new business and developed the financial case for processor consolidation.

Scaled monthly payment volume from $33M to $130M+ by integrating payments into the sales and merchant lifecycle and aligning teams around adoption. Increased payment attachment from 23% to 62% and reduced processor costs by approximately two-thirds through renegotiation with Stripe.

Grew monthly payment volume from $13M to $33M before promotion to Director by building payments operations and integrating payments into the sales and merchant lifecycle. Built the payments operating foundation including team responsibilities, documentation, performance reporting, and merchant-risk education.

Strengthened strategic-account retention by conducting pricing reviews and business planning with merchants and franchise stakeholders. Completed processor migrations ahead of schedule by coordinating merchant requirements, partner timelines, and account transitions.

Increased payment volume by 9% in the first year of a new merchant-engagement role by identifying clients underutilizing integrated payments and helping them adopt the service. Built payments training tailored to business vertical and size by translating merchant needs into practical adoption guidance.

Served as a client representative for merchant accounts, supporting payment adoption and client needs.

Bachelor of Science in Communication Studies from California Polytechnic State University, San Luis Obispo.

Completed the Payments Boot Camp by Glenbrook Partners in 2018.