Open to opportunities

Kristina Martines

@kristinamartines

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Customer service and merchandise management professional with proven sales success.

United States

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What I'm looking for

I am looking for a role that fosters collaboration, encourages creativity, and offers opportunities for professional growth.

As a dedicated professional in customer service and merchandise management, I have successfully driven significant sales growth and enhanced client relations throughout my career. My experience includes negotiating supplier contracts that resulted in a 20% reduction in procurement costs and directing creative advertising campaigns that achieved a 30% increase in online sales conversions.

In my role as Merchandise & Licensing Manager at AMA Pro Racing, I established strong client relationships that boosted repeat customer engagement by 40%. I managed the AFT online store, implementing SEO strategies and enhancing user experience to drive sales. My commitment to excellence is reflected in my ability to communicate effectively with customers and resolve issues promptly, ensuring satisfaction and loyalty.

With a Bachelor of Science in Retail Merchandising and Product Development, I continuously seek to expand my knowledge and skills in digital marketing and e-commerce. I am passionate about leveraging my expertise to contribute to a dynamic team and drive business success.

Experience

Work history, roles, and key accomplishments

Merchandise & Licensing Manager

AMA PRO RACING

Jun 2019 - Dec 2022 (3 years 6 months)

Managed the AFT online store through Magento and Square, developing strategies for site/event enhancements to drive sales and implementing SEO action plans. Communicated with customers to resolve issues, updated imagery and categorization, and negotiated commission agreements with riders.

Magento Square SEO Google Analytics Contract Negotiation Customer Service Marketing Sales

Merchandise Coordinator

Bealls, Inc

Jun 2018 - Jun 2019 (1 year)

Increased online sales by 15% by optimizing Bealls Florida website merchandising strategies and managed merchandise presentation to ensure accuracy. Collaborated with cross-functional teams to ensure product availability and provided support to Merchant and Photography Teams.

Merchandising Website Optimization Customer Service Team Collaboration Product Management Retail Sales

Merchandise Assistant

Bealls, Inc

Aug 2017 - Jun 2018 (10 months)

Utilized the AS400 system for data input, including purchase orders and price changes, and analyzed data using Excel to monitor financial reports and sales trends. Researched and designed prints, staying updated on fashion trends, and entered marketing/advertisement data into Soft Proof and BDS Ad Planning systems.

AS400 system Excel Data Analysis Trend Research Retail Merchandising Sales Reporting Product Development

Education

Degrees, certifications, and relevant coursework

Daytona State College

A.S. Certificate, Marketing, Sales, & Service, Entrepreneurship

2023 -

Completed coursework in Marketing, Sales, & Service, Entrepreneurship. Studied small business management, customer service management, and digital marketing strategies.

Daytona State College

Associate of Science Certificate, Marketing, Sales, & Service, Entrepreneurship

2023 - 2025

Undertook coursework in Small Business Management, Customer Service Management, and Social Media Marketing. Developed skills in advertising, building selling relationships, and digital marketing.

Florida State University

Bachelor of Science, Retail Merchandising and Product Development

2017 - 2017

Focused on the principles of retail merchandising and product development. Gained knowledge in areas such as consumer behavior, fashion trends, and supply chain management.