At CROW CANYON SOFTWARE, I lead the marketing organization and translate company growth objectives into integrated plans across demand generation, product marketing, digital acquisition, and customer marketing. My work has increased average order value by 723%, grown existing-customer sales by 37%, and achieved 57% MQL-to-SQL conversion.
As an Independent Marketing Consultant, I provide strategic marketing leadership and growth consulting to businesses across professional services, home services, ecommerce, and other industries. I’ve delivered results including 47% growth in qualified leads and 18% lower customer acquisition costs.
I co-founded A DOG'S LOVE and oversaw marketing strategy, team leadership, customer acquisition, and retention as the direct-to-consumer ecommerce business scaled into a multimillion-dollar brand. Integrated marketing across SEO, paid advertising, organic social, email, referrals, and customer loyalty contributed to 500% year-over-year sales growth.
As President of IT'S JUST LUNCH, I led business operations, management teams, and organizational performance. I exceeded revenue goals by 156%, improved customer retention by 127%, and achieved a 98% retention rate.
