At TurnPoint Services, I lead enterprise brand and growth marketing for three multi-location home service organizations, increasing plumbing demand 45% year over year, contributing to 35%+ HVAC revenue growth, and improving ROAS by 37%.
Previously, I helped Optimum Health Rehab grow from five to 15 Metro Atlanta locations, leading its rebrand and integrated patient acquisition strategy to increase new patients by 54% and improve gross margin by 38%. I've also driven category marketing at Best Buy, brand marketing for Walmart Vision Centers and military optical locations at National Vision, and regional marketing for McDonald's at Moroch Partners.
I bring 20+ years of experience connecting brand strategy, customer acquisition, marketing operations, and cross-functional execution across retail, healthcare, consumer products, hospitality, and home services.
