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Kopal Saxena

@kopalsaxena1

Hi, I'm a B2B marketing leader with 12+ years of experience in ABM, GTM, and demand generation for global SaaS, tech, and analytics companies.

India

Message

I'm a B2B marketing leader with 12+ years of experience helping SaaS, tech, and analytics companies grow pipeline, drive product adoption, and win over enterprise buyers.

My strength is connecting market insight to execution. I've built and scaled account-based marketing programs, led go-to-market launches, and created content and demand engines that give sales teams something real to work with. I enjoy turning research and customer stories into campaigns that resonate with CXOs and move deals forward.

I've worked across India, Southeast Asia, the US, Europe, the Middle East, and APAC, so I'm comfortable adapting messaging and strategy to different markets and stakeholders. I partner closely with sales and marketing leadership, manage agency relationships, and stay hands-on with the details, from campaign planning to final delivery.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Manager

Current

HSV Digital

Feb 2026 - Present (8 months)

Owned partner marketing for Ingram Micro's Microsoft practice and customer success for PitchSense, an AI-powered sales enablement platform. Managed partner relationships, paid campaigns, and engagement processes end to end.

Partner Marketing Customer Success Paid Media Reddit Bing Ads LinkedIn Meta Google DemandBase CRN Email Marketing Event Management Podcast Production Program Management

Product Marketing Manager

Bahnwan Cybertek

Jan 2024 - Apr 2025 (1 year 3 months)

Served as content SME at DropThought, translating customer insights into impactful messaging and sales enablement tools. Collaborated cross-functionally to drive adoption and ensure smooth feature rollouts during UAT.

Content Strategy HubSpot CRM workflows Lead Management Marketing Automation Paid Media LinkedIn A B Testing PR Thought Leadership Dashboarding KPI Tracking

Senior Associate – Account-based and Customer Marketing

The Math Company

Dec 2022 - Nov 2023 (11 months)

Led ABM campaigns targeting Fortune 500 CPG, retail, and healthcare accounts, aligning with product marketing goals. Translated customer and persona insights into multi-channel engagement plans and experiential events to drive pipeline impact.

ABM Customer Marketing Event Marketing Thought Leadership GenAI Content Marketing Newsletters Voice Of Customer Data Analysis Databricks

Senior – Account-based Marketing (ABM) Manager

The S Marketers LLP

Apr 2019 - Nov 2022 (3 years 7 months)

Steered a 10-member team to deliver thought leadership, demand generation, and brand growth for B2B clients across Fortune 500, enterprise, and SMB segments. Oversaw account profiling, marketing automation, KPI analysis, and process optimization.

ABM Demand Generation Marketing Automation KPI Analysis Process Optimization Virtual Events Market Research Account Analysis Voice Of Customer Inbound Marketing 1:Few ABM Roundtables Masterclasses

Team Lead – Market Research

Avalara Technologies

May 2017 - Apr 2019 (1 year 11 months)

Led end-to-end competitive intelligence efforts, analyzing industry dynamics and competitor positioning to uncover strategic opportunities. Collaborated with global business leaders and visited US headquarters to enhance alignment and build training frameworks.

Competitive Intelligence Market Research strategic analysis GT Differentiation Product Roadmap Training Onboarding

Business Research Consultant

Capgemini India Private Limited

Nov 2014 - Feb 2017 (2 years 3 months)

Independently managed strategic research mandates for a key business unit, translating complex marketing and business challenges into actionable insights. Executed diverse research engagements including GTM strategy, competitor benchmarking, and CXO profiling.