Open to opportunities

Konstantinos Karalivanos

@konstantinoskaraliva

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Data-driven growth professional with expertise in marketing strategies.

Greece

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What I'm looking for

I am looking for a role that fosters growth and innovation, where I can apply my marketing expertise and analytical skills to drive success.

I am a data-driven growth professional with a proven track record of scaling businesses. As a co-founder of an online mental health startup, I contributed significantly to product development and go-to-market strategies. My journey continued at Pricefox, where I was the second employee and played a crucial role in driving growth marketing, achieving 100% revenue growth and a 25% decrease in customer acquisition costs year over year.

In my role as Head of Digital Marketing at Shopflix, I managed a substantial marketing budget and successfully reduced cost per acquisition by 40%, while simultaneously increasing revenue by 60% in targeted product categories. My expertise spans across 360 marketing channels, including SEO, paid media, content strategy, and influencer marketing, all underpinned by a strong focus on data-driven decision-making and ROI optimization.

I am currently seeking opportunities in growth marketing or product roles, where I can leverage my skills to drive impactful results and contribute to innovative projects. I am open to contractor or freelance positions, eager to collaborate with dynamic teams that prioritize growth and creativity.

Experience

Work history, roles, and key accomplishments

Co-Founder

Therapyfinder.gr

May 2024 - Jan 2025 (8 months)

Co-founded an online mental health startup, contributing to product development and go-to-market strategy. Played a crucial role in defining growth marketing revenue streams and value proposition, leading marketing campaigns to drive user acquisition and brand awareness.

Growth Marketing Digital Marketing Data Analysis Marketing Strategy Customer Acquisition Brand Development Campaign Management Investor Relations User Engagement

Head of Digital Marketing

Shopflix.gr

Jul 2023 - May 2024 (10 months)

Managed a 7-figure annual digital marketing budget across multiple channels, achieving a 40% reduction in CPA and a 60% increase in revenue for specific product categories. Led brand communication based on data-driven insights.

Digital Marketing Performance Monitoring Team Leadership Strategic Planning Data Driven Decision Making Budget Management Cross Functional Collaboration Problem Solving

Head of Marketing

Pricefox.gr

Aug 2020 - Jul 2023 (2 years 11 months)

As an early hire, led the marketing team to launch the car insurance business line, achieving 1M annual revenues in under 2 years. Developed marketing strategies across various channels and managed content for SEO and email marketing.

Growth Marketing Marketing Strategy SEO Email Marketing Partnerships Business Analysis Content Development

Strategy Consultant

Deloitte

Sep 2019 - Aug 2020 (11 months)

Implemented strategy and business planning projects for leading companies in TELCO, Energy, and FMCG industries. Leveraged data analytics to identify growth opportunities and optimize business operations.

Implementation Strategy Business Planning Data Analytics Market Analysis Problem Solving Critical Thinking Team Collaboration

Business Analyst

Karavias Underwriting Agency

Sep 2016 - Sep 2018 (2 years)

Implemented a business intelligence model for accurate decision-making. Analyzed data using SQL to develop financial and commercial reports, and performed portfolio analysis for agreements with Lloyd's Underwriters.

Data Analysis Business Intelligence SQL Performance Monitoring Reporting KPIs Financial Reporting

Consultant

Alexander Moore

Sep 2015 - Aug 2016 (11 months)

Managed projects for implementing business solutions in SAP B1, analyzing data to develop over 50 reports for executives in shipping and insurance industries.

Project Management SAP (B1)Data Analysis Reporting Financial Analysis Implementation Strategy

Education

Degrees, certifications, and relevant coursework

IE School of Human Sciences and Technology

Master of Science, Business Analytics

2018 - 2019

Completed a Master of Science in Business Analytics and Big Data, participating in the EY Next Wave Global Data Science Challenge, ranking 1st in Spain and 7th globally. Engaged in the Venture Lab, where top selected start-up ideas were pitched to investors.