Open to opportunities

KATERINA SPYROPOULOU

@katerinaspyropoulou

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Performance-focused digital marketer specializing in paid media, analytics, and CRO for e-commerce.

Greece

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What I'm looking for

I am looking for a performance-focused role where I can lead paid media and analytics initiatives, optimise campaigns for ROI, and work with cross-functional teams to scale e-commerce growth.

I am a results-driven digital marketing and performance specialist with extensive experience in paid media, analytics and e-commerce strategy. I combine data-driven decision making with hands-on campaign management to drive measurable revenue growth.

Throughout my career I have managed budgets from £1K to £500K, led a small team, and delivered significant uplifts in traffic and conversions across retail and services clients. I have implemented advanced bid management, A/B testing and predictive optimisation to improve ROAS and KPIs.

I have worked across agencies and in-house roles, servicing clients such as Toyota, Whirlpool Services UK, David Yurman and Amazon Logistics, and I have led projects in SEM, paid social, SEO and email marketing. My technical toolkit includes Google Ads, GA, Search Ads 360, CMS platforms and basic Python and SQL.

I bring a pragmatic, analytical approach to performance marketing, a track record of scalable improvements (including large increases in users and e-commerce contribution to turnover), and a collaborative mindset focused on continuous optimisation.

Experience

Work history, roles, and key accomplishments

Current

Senior Performance Executive

Current

T&P – Global Advertising Agency (WPP)

Sep 2023 - Present (2 years 4 months)

Accountable for campaign management and optimisation across multi-market clients, maximising ROAS through KPI-driven optimisation and managing monthly budgets from £1K to £500K; led a team of 3 and implemented AI/ML-enhanced SEM strategies.

Google Ads SA360 Paid Social Google Analytics CRO Bid Management A B Testing

Current

PPC Specialist

Current

Freelancer

Dec 2020 - Present (5 years 1 month)

Provided paid media strategy and campaign management across platforms including Reddit Ads, Google Ads and social channels to drive traffic and conversions for diverse clients.

Google Ads Paid Social Campaign Setup Reporting

Growth Marketing Analyst

Datafunc

Jun 2022 - Aug 2023 (1 year 2 months)

Performed funnel and performance analysis to drive CRO recommendations and growth strategies, served as main client contact and expanded opportunities based on data-driven insights.

Funnel Analysis CRO Google Analytics Google Ads Reporting A B Testing Client Management Performance Analysis

PPC Specialist

Skillshop with Google (Certified)

Jul 2021 - Jun 2022 (11 months)

Set up and managed paid campaigns (Google Ads, Meta), conducted A/B tests and continuous optimisation, and produced performance reports aligned to KPIs for multiple clients.

Google Ads Meta Business Ads A B Testing Conversion Tracking performance reporting Google Analytics Keyword Research

E‑Commerce & Digital Marketing Specialist

RELLAS Ltd

Jul 2014 - Jul 2021 (7 years)

Implemented e-commerce strategies and CMS content, managed Black Friday and promotional campaigns that contributed significantly to annual turnover and increased users by 375% over five years.

E commerce Strategy WordPress Google Analytics SEO

Events Coordinator

FREESTAK

Feb 2013 - May 2013 (3 months)

Produced event proposals and timelines, oversaw venue and supplier coordination, and developed email marketing content while monitoring budgets and schedules.

Event Planning Budget Management Email Marketing Vendor Management Proposal Writing

Events Coordinator

University of Surrey

Feb 2012 - May 2012 (3 months)

Coordinated a fundraising event including sponsorships and venues, developed online/offline advertising strategies, and managed budgets and timelines for successful delivery.

Event Coordination Fundraising Sponsorship Negotiation Advertising Strategy Budgeting Stakeholder Management