
Evangelia Gkasouka
@evangeliagkasouka
Growth marketing manager at FEBS who cut marketing spend by 65% while increasing average revenue by 22%.
What I'm looking for
At FEBS, I managed a €500K global marketing budget, reducing spend by 65% while increasing average revenue by 22%. Campaigns generated 40% more marketing-qualified leads, 20% more sales-qualified leads, and up to 180% ROI on paid campaigns.
At GRUNDFOS, I improved acquisition efficiency through geo-targeted PPC and paid social, reducing cost per acquisition by 18%. Across my work in scientific publishing, technology, and global B2B, I’ve used customer journey analysis, audience segmentation, and digital analytics to improve acquisition and engagement.
Experience
Work history, roles, and key accomplishments
Digital Product Growth Marketing and SEO and Performance Director
Liberal.gr
Apr 2020 - Nov 2021 (1 year 7 months)
Led web performance and SEO strategy and implementation. Increased brand visibility by 30%, Google Discover traffic by 126% within three months, and new customer acquisition by 34.9% over three months.
Brand Growth Marketing and Strategic Political Communications Manager
The River
Sep 2018 - Sep 2019 (1 year)
Managed political communications, boosting online visibility through a multi-channel strategy. Executed integrated performance marketing campaigns across paid social, SEM, email, and digital content.
Product Growth and Performance Marketing and Brand Communications Manager
Demokritos - Science For You
Oct 2014 - Aug 2017 (2 years 10 months)
Led digital marketing, communications and go-to-market initiatives at SciFY, supporting science, technology and AI-driven innovation projects across Greece and EMEA. Increased digital engagement by an average of 150% and contributed to 20% revenue growth.
Product Growth Marketing and Brand Communications Manager
Place Identity
Sep 2013 - Sep 2014 (1 year)
Led digital marketing at Place Identity, enhancing brand, online visibility, and engagement. Executed integrated PPC, paid and organic social media, and content marketing campaigns.
Website Development and Digital Marketing Specialist
Freelance
Sep 2009 - Aug 2013 (3 years 11 months)
Provided website development and digital marketing services on a freelance basis.
Education
Degrees, certifications, and relevant coursework
Macmillan Learning
Fundamentals of Genetics, Genetics
2026 - 2026
Fundamentals of Genetics certification from Macmillan Learning.
London School of International Business
Integrated Brand Communications, Brand Communications
2026 - 2026
Integrated Brand Communications certification from London School of International Business.
London School of International Business
Google Ads Optimisation Strategies, Google Ads
2026 - 2026
Google Ads Optimisation Strategies certification from London School of International Business.
Rice University
Medical Terminology II, Medical Terminology
2026 - 2026
Medical Terminology II certification from Rice University.
Workearly
AI Data Analyst Bootcamp, Data Science, Artificial Intelligence
2026 - 2026
AI Data Analyst Bootcamp in Data Science and Artificial Intelligence from Workearly.
GRUNDFOS training
Building and mapping user stories, User Stories
2023 - 2023
Building and mapping user stories training from GRUNDFOS.
GRUNDFOS training
Cert Prep: PMI Agile Certified Practitioner (PMI-ACP)®, Agile Project Management
2022 - 2022
Cert Prep: PMI Agile Certified Practitioner (PMI-ACP)® training from GRUNDFOS.
GRUNDFOS training
Growth Hacking foundations, Growth Hacking
2022 - 2022
Growth Hacking foundations training from GRUNDFOS.
LSIB London School of International Business
Advanced Diploma, Pharma and Biotech Marketing
Advanced Diploma in Pharma and Biotech Marketing from LSIB London School of International Business.
Johns Hopkins University
Bioinformatics Methods for Transcriptomics, Bioinformatics
2026 - 2026
Bioinformatics Methods for Transcriptomics certification from Johns Hopkins University.
Birla Institute of Technology and Science, Pilani
General Biology, Biology
2026 - 2026
General Biology certification from Birla Institute of Technology and Science, Pilani.
Technical University of Denmark (DTU)
Whole genome sequencing of bacterial genomes - tools and applications, Genomics
2026 - 2026
Whole genome sequencing of bacterial genomes - tools and applications certification from Technical University of Denmark.
Stanford Online
RNA Biology with Eterna, RNA Biology
2026 - 2026
RNA Biology with Eterna certification from Stanford Online.
University of Glasgow
Informed Clinical Decision Making using Deep Learning, Deep Learning
2026 - 2026
Informed Clinical Decision Making using Deep Learning certification from University of Glasgow.
Democritus University of Thrace
B.A., Classics
B.A. in Classics from Democritus University of Thrace.
Taipei Medical University
Pharmacotherapy: Understanding Biotechnology Products, Pharmacotherapy
2026 - 2026
Pharmacotherapy: Understanding Biotechnology Products certification from Taipei Medical University.
EDUCBA
Drug Development and Clinical Research, Drug Development
2026 - 2026
Drug Development and Clinical Research certification from EDUCBA.
Pharmaceutical and Medical Device Innovations
Pharmaceutical and Medical Device Innovations, Pharmaceutical and Medical Device Innovations
2026 - 2026
Pharmaceutical and Medical Device Innovations certification.
Vanderbilt University Medical Center
Case Studies in Personalized Medicine, Personalized Medicine
2026 - 2026
Case Studies in Personalized Medicine certification from Vanderbilt University Medical Center.
Stanford Online
Writing in the Sciences, Scientific Writing
2026 - 2026
Writing in the Sciences certification from Stanford Online.
Salesforce
Agentforce Marketing, Marketing
2025 - 2025
Agentforce Marketing certification from Salesforce.
Elev8 education
Training Certificate of Participation, Microsoft Dynamics
2023 - 2023
Microsoft Dynamics Academy Training Certificate of Participation from Elev8 education.
GRUNDFOS training
Project Management Core, Project Management
2023 - 2023
Project Management Core training from GRUNDFOS.
GRUNDFOS training
Building a journey map: a hands-on workshop, Customer Journey Mapping
2023 - 2023
Building a journey map: a hands-on workshop from GRUNDFOS training.
City University of Seattle
Master of Business Administration (MBA), Global Marketing
Master of Business Administration (MBA) in Global Marketing from City University of Seattle.
Google Ads Video Certification, Google Ads
2026 - 2026
Google Ads Video Certification from Google.
Google Ads Display Certification, Google Ads
2026 - 2026
Google Ads Display Certification from Google.
Google Data Analysis with Python Specialization, Data Analysis
2026 - 2026
Google Data Analysis with Python Specialization from Google.
Google Ads Search Certification, Google Ads
2026 - 2026
Google Ads Search Certification from Google.
Chartered Institute of Marketing (CIM)
Marketing and Brand Strategy, Marketing
2026 - 2026
Marketing and Brand Strategy certification from the Chartered Institute of Marketing.
Chartered Institute of Marketing (CIM)
AI Answer Engine Marketing, Marketing
2026 - 2026
AI Answer Engine Marketing certification from the Chartered Institute of Marketing.
GRUNDFOS training
Design powered by data, Data-driven Design
2022 - 2022
Design powered by data training from GRUNDFOS.
Hellenic Open University
B.Sc., Computer Science
B.Sc. in Computer Science (dropout) from Hellenic Open University.
Availability
Location
Authorized to work in
Salary expectations
Job categories
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