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Evangelia GkasoukaEG
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Evangelia Gkasouka

@evangeliagkasouka

Growth marketing manager at FEBS who cut marketing spend by 65% while increasing average revenue by 22%.

Greece
Message

What I'm looking for

I’m ready to apply my transferable growth and performance marketing expertise to DTC e-commerce growth.

At FEBS, I managed a €500K global marketing budget, reducing spend by 65% while increasing average revenue by 22%. Campaigns generated 40% more marketing-qualified leads, 20% more sales-qualified leads, and up to 180% ROI on paid campaigns.

At GRUNDFOS, I improved acquisition efficiency through geo-targeted PPC and paid social, reducing cost per acquisition by 18%. Across my work in scientific publishing, technology, and global B2B, I’ve used customer journey analysis, audience segmentation, and digital analytics to improve acquisition and engagement.

Experience

Work history, roles, and key accomplishments

DY

Product Growth and Performance Marketing and Brand Communications Manager

Demokritos - Science For You

Oct 2014 - Aug 2017 (2 years 10 months)

Led digital marketing, communications and go-to-market initiatives at SciFY, supporting science, technology and AI-driven innovation projects across Greece and EMEA. Increased digital engagement by an average of 150% and contributed to 20% revenue growth.

FR

Website Development and Digital Marketing Specialist

Freelance

Sep 2009 - Aug 2013 (3 years 11 months)

Provided website development and digital marketing services on a freelance basis.

Education

Degrees, certifications, and relevant coursework

Macmillan Learning logoML

Macmillan Learning

Fundamentals of Genetics, Genetics

2026 - 2026

Fundamentals of Genetics certification from Macmillan Learning.

LB

London School of International Business

Integrated Brand Communications, Brand Communications

2026 - 2026

Integrated Brand Communications certification from London School of International Business.

LB

London School of International Business

Google Ads Optimisation Strategies, Google Ads

2026 - 2026

Google Ads Optimisation Strategies certification from London School of International Business.

Rice University logoRU

Rice University

Medical Terminology II, Medical Terminology

2026 - 2026

Medical Terminology II certification from Rice University.

WO

Workearly

AI Data Analyst Bootcamp, Data Science, Artificial Intelligence

2026 - 2026

AI Data Analyst Bootcamp in Data Science and Artificial Intelligence from Workearly.

GT

GRUNDFOS training

Building and mapping user stories, User Stories

2023 - 2023

Building and mapping user stories training from GRUNDFOS.

GT

GRUNDFOS training

Cert Prep: PMI Agile Certified Practitioner (PMI-ACP)®, Agile Project Management

2022 - 2022

Cert Prep: PMI Agile Certified Practitioner (PMI-ACP)® training from GRUNDFOS.

GT

GRUNDFOS training

Growth Hacking foundations, Growth Hacking

2022 - 2022

Growth Hacking foundations training from GRUNDFOS.

LB

LSIB London School of International Business

Advanced Diploma, Pharma and Biotech Marketing

Advanced Diploma in Pharma and Biotech Marketing from LSIB London School of International Business.

Johns Hopkins University logoJU

Johns Hopkins University

Bioinformatics Methods for Transcriptomics, Bioinformatics

2026 - 2026

Bioinformatics Methods for Transcriptomics certification from Johns Hopkins University.

Birla Institute of Technology and Science, Pilani logoBP

Birla Institute of Technology and Science, Pilani

General Biology, Biology

2026 - 2026

General Biology certification from Birla Institute of Technology and Science, Pilani.

Technical University of Denmark (DTU) logoTD

Technical University of Denmark (DTU)

Whole genome sequencing of bacterial genomes - tools and applications, Genomics

2026 - 2026

Whole genome sequencing of bacterial genomes - tools and applications certification from Technical University of Denmark.

Stanford Online logoSO

Stanford Online

RNA Biology with Eterna, RNA Biology

2026 - 2026

RNA Biology with Eterna certification from Stanford Online.

University of Glasgow logoUG

University of Glasgow

Informed Clinical Decision Making using Deep Learning, Deep Learning

2026 - 2026

Informed Clinical Decision Making using Deep Learning certification from University of Glasgow.

Democritus University of Thrace logoDT

Democritus University of Thrace

B.A., Classics

B.A. in Classics from Democritus University of Thrace.

Taipei Medical University logoTU

Taipei Medical University

Pharmacotherapy: Understanding Biotechnology Products, Pharmacotherapy

2026 - 2026

Pharmacotherapy: Understanding Biotechnology Products certification from Taipei Medical University.

EDUCBA logoED

EDUCBA

Drug Development and Clinical Research, Drug Development

2026 - 2026

Drug Development and Clinical Research certification from EDUCBA.

PI

Pharmaceutical and Medical Device Innovations

Pharmaceutical and Medical Device Innovations, Pharmaceutical and Medical Device Innovations

2026 - 2026

Pharmaceutical and Medical Device Innovations certification.

Vanderbilt University Medical Center logoVC

Vanderbilt University Medical Center

Case Studies in Personalized Medicine, Personalized Medicine

2026 - 2026

Case Studies in Personalized Medicine certification from Vanderbilt University Medical Center.

Stanford Online logoSO

Stanford Online

Writing in the Sciences, Scientific Writing

2026 - 2026

Writing in the Sciences certification from Stanford Online.

Salesforce logoSA

Salesforce

Agentforce Marketing, Marketing

2025 - 2025

Agentforce Marketing certification from Salesforce.

EE

Elev8 education

Training Certificate of Participation, Microsoft Dynamics

2023 - 2023

Microsoft Dynamics Academy Training Certificate of Participation from Elev8 education.

GT

GRUNDFOS training

Project Management Core, Project Management

2023 - 2023

Project Management Core training from GRUNDFOS.

GT

GRUNDFOS training

Building a journey map: a hands-on workshop, Customer Journey Mapping

2023 - 2023

Building a journey map: a hands-on workshop from GRUNDFOS training.

City University of Seattle logoCS

City University of Seattle

Master of Business Administration (MBA), Global Marketing

Master of Business Administration (MBA) in Global Marketing from City University of Seattle.

Google logoGO

Google

Google Ads Video Certification, Google Ads

2026 - 2026

Google Ads Video Certification from Google.

Google logoGO

Google

Google Ads Display Certification, Google Ads

2026 - 2026

Google Ads Display Certification from Google.

Google logoGO

Google

Google Data Analysis with Python Specialization, Data Analysis

2026 - 2026

Google Data Analysis with Python Specialization from Google.

Google logoGO

Google

Google Ads Search Certification, Google Ads

2026 - 2026

Google Ads Search Certification from Google.

Chartered Institute of Marketing (CIM) logoCC

Chartered Institute of Marketing (CIM)

Marketing and Brand Strategy, Marketing

2026 - 2026

Marketing and Brand Strategy certification from the Chartered Institute of Marketing.

Chartered Institute of Marketing (CIM) logoCC

Chartered Institute of Marketing (CIM)

AI Answer Engine Marketing, Marketing

2026 - 2026

AI Answer Engine Marketing certification from the Chartered Institute of Marketing.

GT

GRUNDFOS training

Design powered by data, Data-driven Design

2022 - 2022

Design powered by data training from GRUNDFOS.

Hellenic Open University logoHU

Hellenic Open University

B.Sc., Computer Science

B.Sc. in Computer Science (dropout) from Hellenic Open University.

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