Open to opportunities

Jason Aiginitis

@jasonaiginitis

Message

I build revenue-accountable demand engines that grow B2B SaaS pipeline, ARR, and conversion.

Greece

Message

What I'm looking for

I'm looking to lead revenue-accountable demand generation for a B2B SaaS or scale-up, building high-performing remote teams and measurable pipeline through paid media, ABM, SEO, AI-assisted programmes, and full-funnel analytics.

At V2 Cloud, I built the marketing function from zero into a revenue-accountable demand engine, leading a team of four and owning a c.$750K annual budget.

I grew monthly recurring revenue by 30% and subscriptions by 15% within six months by restructuring paid acquisition across Google, Bing, and LinkedIn. I also improved visitor-to-trial conversion by 65% and lead-to-opportunity conversion by 22% through CRO, ICP refinement, and account-based marketing.

I designed AI-assisted demand programmes using LLM optimisation and GEO, contributing to 35% growth in organic-sourced revenue while reducing content production cost per asset by around 60%. My work connects attribution, lead scoring, forecasting, and funnel performance to executive-level revenue conversations.

Previously, I led a 55-person digital marketing team across 130+ client accounts at Digital Ethos and built growth programmes for Stay365, Adtrak, and BetterBrand Academy. I bring hands-on experience across paid media, SEO, content, analytics, automation, and remote team leadership.

Experience

Work history, roles, and key accomplishments

Current

Director of Demand Generation

Current

V2 Cloud

Jun 2023 - Present (3 years 3 months)

Built the marketing function from the ground up, leading a team of four and owning a c.$750K annual budget. Grew monthly recurring revenue by 30% and subscriptions by 15% within six months, and improved lead-to-opportunity conversion by 22%.

Demand Generation Account Based Marketing Paid Media Google Ads Bing Ads LinkedIn Ads SEO Content Strategy Marketing Automation HubSpot Salesforce Lead Scoring Attribution Modeling CRO LLM Optimization GEO

Head of Growth

Stay365

Feb 2023 - Jun 2023 (4 months)

Grew the registered user base from 100 to 1,500+ in three months through structured channel testing across SEO, content, paid and partnerships. Implemented the analytics framework retained by the team after handover.

Growth Strategy SEO Content Marketing Paid Media Partnerships Analytics

Head of Digital Marketing

Digital Ethos Ltd

Mar 2021 - Jan 2023 (1 year 10 months)

Led a 55-person team across paid media, SEO, content and web delivery, accountable for output quality and utilisation across 130+ client accounts. Introduced delivery processes and automation, reducing average delivery hours per account by around 15%.

Team Leadership Paid Media SEO Content Strategy Process Improvement Automation KPI Reporting Forecasting

Managing Partner

BetterBrand Academy

Aug 2020 - Mar 2021 (7 months)

Co-founded a digital marketing education platform, building the curriculum across paid media, analytics and SEO, and ran a content-led, self-serve acquisition funnel end to end.

Digital Marketing Education Curriculum Development Paid Media Analytics SEO Content Marketing Funnel Management

Head of Paid Marketing

Adtrak LLC

Jun 2017 - Oct 2020 (3 years 4 months)

Led a 25-person paid media and CRO team, built custom Google Ads scripts and internal training programmes that reduced manual campaign work, and delivered landing-page conversion uplifts of up to 60% for lead-generation clients.

Paid Media Google Ads CRO Team Leadership Scripting Training Landing Page Optimization