Kisitu Samuel
@kisitusamuel
Senior account director specializing in client relationships, strategic brand activation.
What I'm looking for
I am a results-driven account director with extensive experience leading integrated agency teams for major clients including MTN Uganda, MoMo, and Nile Breweries. I combine strategic account management, project coordination and experiential marketing to deliver campaigns on time and on budget while growing client portfolios and uncovering new business opportunities.
Throughout my career I have led end-to-end campaign delivery, TV production supervision, large-scale events and channel sales initiatives, achieving strong distribution growth, consistent sales targets and successful launches for national brands. I prioritize clear communication, collaborative cross-functional execution and measurable outcomes that strengthen long-term client partnerships.
Experience
Work history, roles, and key accomplishments
Account Director
TBWA - Uganda
Aug 2024 - Present (1 year 3 months)
Direct daily operations of account management for MTN Uganda, MoMo and Nile Breweries, driving account strategy, client relationships and new business growth while ensuring campaign delivery on time and on budget.
Key Account Manager
TBWA - Uganda
Jul 2022 - Jul 2024 (2 years)
Managed day-to-day client service for MTN accounts, overseeing project delivery from concept to production, controlling creative output, schedules and finances while developing client relationships and ensuring prioritization across teams.
Project Manager
TBWA - Uganda
Apr 2022 - Jul 2022 (3 months)
Coordinated project teams and managed execution for MTN activations and TV production, overseeing handovers, field operations, daily reporting and quality control to meet client expectations and timelines.
Head of Events & Experiential
The Abbavater Group
Jul 2019 - Mar 2020 (8 months)
Led experiential and event planning for Uganda Airlines, designing and executing launches, B2B meetings and large-scale receptions across multiple locations to meet brand and stakeholder objectives.
Key Account Manager
Uganda Breweries Ltd
Oct 2014 - Oct 2017 (3 years)
Maintained and grew premium on-trade accounts, developed joint business plans, executed new product launches and promotions, and achieved significant outlet growth and consistent sales target attainment.
Key Accounts Manager
Uganda Breweries Ltd
Jun 2014 - Sep 2014 (3 months)
Managed Tier 2 and 3 supermarket and mini-mart relationships, ensured full portfolio listings, executed promotions and achieved 100% coverage and activity execution in the territory.
Channel Representative
Century Bottling Company Ltd
Jan 2012 - Jun 2014 (2 years 5 months)
Merchandised brand assets, executed in-store promotions and sampling, managed stock reporting and generated orders to support route sales and product availability.
Merchandiser / Market Impact
Century Bottling Company Ltd
Jan 2010 - Dec 2011 (1 year 11 months)
Drove awareness and sales for new brand innovations across territories, managed outlet branding, stock checks and sampling activities to support distribution and product launches.
Education
Degrees, certifications, and relevant coursework
Google / Coursera
Certificate, Information Technology
2021 - 2021
Completed the Google IT Support Certificate via Coursera in 2021.
Google Digital Skills
Certificate, Digital Marketing
2020 - 2020
Completed the Digital Marketing Fundamentals certificate through a Google Digital Workshop in 2020.
Diageo Academy (Uganda Breweries Ltd)
Certification, Brand Building
2014 - 2014
Completed The Diageo Way of Brand Building certification at Diageo Academy in 2014.
Makerere University
Bachelor of Information Technology, Information Technology
2009 - 2013
Attained a Bachelor's degree in Information Technology from Makerere University between 2009 and 2013.
Makerere University
Diploma (CCNA), Networking
2009 - 2009
Completed the Cisco Certified Network Associate diploma at Makerere University in 2009.
Emma High School, Kikaaya
Uganda Advanced Certificate of Education (A'Level), General Secondary Education
2007 - 2008
Completed Uganda Advanced Certificate of Education (A'Level) at Emma High School, Kikaaya.
Kitante Hill School
Uganda Certificate of Education (O'Level), General Secondary Education
2002 - 2005
Completed Uganda Certificate of Education (O'Level) at Kitante Hill School.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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