Open to opportunities

Asha Asha

@ashaasha

Message

I am a senior market research professional specializing in qualitative and UX studies for global brands.

United States

Message

What I'm looking for

I seek senior market research roles leading qualitative/UX studies, managing field operations and vendors, collaborating cross-functionally, mentoring teams, and delivering actionable insights for global brands.

I am a senior market research professional specializing in managing complex qualitative and UX projects for global brands such as Meta, Google, Estée Lauder, and Western Union.

I lead end-to-end fieldwork operations and vendor management, securing hard-to-reach participants and running multi-country studies that deliver actionable insight. I serve as the primary client contact during high-stakes phases to ensure alignment and satisfaction.

I have streamlined field operations to improve turnaround times and data accuracy while managing timelines, budgets, and cross-functional collaboration. My toolkit includes Discuss.io, QuestionPro, Q, Tableau, SQL, Google Analytics, and Salesforce.

I hold a research-focused bachelor's degree in sociology from CUNY Queens College and am affiliated with AAPOR and Sigma Delta Tau. I seek opportunities to mentor teams and drive insights that shape strategic decisions.

Experience

Work history, roles, and key accomplishments

Current

Senior Associate, Qualitative

Current

Material

Mar 2025 - Present (5 months)

Lead logistics, execution, and vendor oversight for high-profile qualitative studies, including multi-country UX research for Meta and other global brands. Streamlined field operations to improve turnaround times and data accuracy while serving as primary client contact.

Qualitative Research Vendor Management Project Management UX Research Screener Design Field Operations

Market Research Project Manager

MarketProbe International

Sep 2023 - Mar 2025 (1 year 6 months)

Directed multi-country, multi-method studies for Fortune 500 and CPG clients, including product testing for Estée Lauder, managing timelines, budgets, and cross-functional teams. Monitored fieldwork and vendor strategies to maintain project integrity and deliver actionable reports.

Project Management Vendor Management Survey Design Product Testing Cross Functional Collaboration Fieldwork Oversight Reporting

Market Research Executive

OnePoll

Jan 2023 - Sep 2023 (8 months)

Managed 25+ monthly digital survey campaigns for PR, marketing, and advertising, designing surveys and extracting insights that influenced content and campaign direction. Performed QA on survey design and data outputs to ensure accuracy and reliability.

Survey Design Data Analysis QA Reporting Stakeholder Management

Junior Market Research Executive

OnePoll

Sep 2022 - Jan 2023 (4 months)

Designed and distributed targeted surveys and assisted in scripting, visualization, and analysis for marketing and PR projects, supporting 15+ projects per month with high data quality. Supported data visualization and analysis to inform editorial and brand teams.

Survey Design Data Analysis Data Visualization Scripting Data Quality Audience Targeting