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Kirti Mankani

@kirtimankani

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Marketing and AI-focused strategist blending data-driven insights with measurable growth.

Singapore

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What I'm looking for

I seek roles combining data-driven marketing and AI-informed decision-making, with ownership of growth, measurement, and cross-functional partnerships.

I am a marketing and AI-focused strategist who combines data analysis with creative brand execution to drive measurable business results.

I have led integrated F&B and product marketing campaigns that produced double-digit growth in footfall, engagement, leads, and returns on ad spend across India and Australia.

My academic work spans AI, Python, financial analysis and predictive modeling, including projects on portfolio performance, restaurant wait-time prediction, and a Cost Optimization Index that informs strategic trade-offs between revenue and cost.

I bring hands-on technical skills in Python, pandas, NumPy, Power BI and JMP, bilingual communication in English and Hindi, and cross-cultural experience working in Singapore, India and Australia.

Experience

Work history, roles, and key accomplishments

Marketing Project Manager

Harilals Ventures Private Limited

Jan 2025 - Dec 2025 (11 months)

Executed integrated F&B marketing campaigns and cross-functional partnerships, driving 22% growth in footfall and online orders, 42% higher Meta engagement, and a 26% increase in store traffic within 3 months.

Campaign Management Brand Strategy Cross Functional Collaboration Marketing Analytics F&B KPI Tracking

Marketing Assistant

Sydney Brewery

May 2024 - Aug 2024 (3 months)

Led data-driven product launches and marketing activations, strengthening youth-focused positioning and B2B reach while driving 35% higher footfall and engagement, 2.5× ROAS, and a 45% increase in leads.

Product Launches Marketing Activations Data Analysis ROAS B2B Marketing Lead Generation

Marketing Ambassador

Upworth

May 2024 - Jun 2024 (1 month)

Ran social and influencer campaigns for a fintech app, coordinating creators, content, and email automation to grow followers by 18%, increase reach by 25%, boost users by 15%, and improve email open and click rates.

Influencer Marketing Social Media Email Automation Growth Marketing Performance Tracking

Education

Degrees, certifications, and relevant coursework

Singapore Management University

Master of IT in Business, Artificial Intelligence / Information Technology

2026 - 2027

Master of IT in Business with focus on Artificial Intelligence, covering computational thinking with Python, query processing and optimization, statistical thinking for data science, and algorithm design and implementation.

SP Jain School of Global Management

Bachelor of Business Administration, Marketing

2021 - 2025

Bachelor of Business Administration with a major in Marketing and minor in Finance, involving projects in profitability analysis, portfolio performance, and machine learning for operational prediction.