Zekhethelo Chiliza
@zekhethelochiliza
Digital marketing manager driving integrated campaigns, influencer strategy, and measurable brand growth.
What I'm looking for
I am a Digital Marketing Manager with a legal, business and radio background, experienced in leading digital-first campaigns, influencer partnerships, PR, and retail activations to align global brand objectives with local market needs. I have led teams, managed budgets, developed content and e-retail communications, and delivered award-winning social strategies that drove measurable results for brands including Benefit Cosmetics SA, MultiChoice, and Motsepe Foundation.
I excel at storytelling, community management, and end-to-end campaign execution—from concept and content production to reporting and analytics. I am passionate about building brand love through strategic influencer programs, creative content production, and integrated digital activations that create meaningful consumer experiences.
Experience
Work history, roles, and key accomplishments
Digital Marketing Manager
Benefit Cosmetics SA
Nov 2023 - Present (1 year 10 months)
Led digital-first campaigns, influencer partnerships, PR and retail activations for the SA market, aligning global brand objectives with local execution and delivering measurable campaign results across social and e‑retail channels.
Social Media Lead
Motsepe Foundation
Nov 2022 - Nov 2023 (1 year)
Developed foundation-wide social media strategies, produced digital content across departments, managed community engagement and budgets, and delivered reporting and analytics for campaigns and key dates.
Group Social Media Lead
Duma Collective
Jun 2019 - Nov 2022 (3 years 5 months)
Led a team of eight to develop and execute comprehensive social strategies, oversee content production and reporting, and delivered award-winning campaigns and global activations for clients including MultiChoice and Origins.
Account Manager
Plum Social & Digital
Sep 2018 - May 2019 (8 months)
Served as primary client-facing lead for national election social strategy work, managed influencer partnerships and a small content team to produce high-impact social campaigns and show-related content.
Education
Degrees, certifications, and relevant coursework
LinkedIn Learning
Certificate, Professional Development
2023 - 2023
Activities and societies: The Neuroscience of Strategy & Creative; Leadership
Completed LinkedIn courses on 'The Neuroscience of Strategy & Creative' and 'Leadership' to strengthen strategic and leadership capabilities.
LinkedIn Learning
Certificate, Social Media / SEO
2023 - 2023
Activities and societies: SEO: Optimize Your Social Media Profile
Completed LinkedIn course 'SEO: Optimize Your Social Media Profile' to improve social media visibility and SEO practices.
Rhodes University
Postgraduate Diploma, Enterprise Management
2015 - 2015
Postgraduate Diploma in Enterprise Management completed at Rhodes University with emphasis on commercial law, supply chain, HR, and marketing.
Rhodes University
Bachelor of Arts, Politics and Legal Theory
2012 - 2014
Bachelor of Arts in Politics and Legal Theory completed at Rhodes University, focusing on legal and political knowledge.
Instagram Reels Factory
Certificate, Social Media Production
Completed 'Instagram Reels Factory' training focused on short-form video content production for social platforms.
Availability
Location
Authorized to work in
Job categories
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