KWANELE Khulu
@kwanelekhulu
Digital marketing and content strategist specializing in social media, tutoring, and AI data training.
South AfricaWhat I'm looking for
I am a digital marketing and content strategist with hands-on experience managing social campaigns, Meta Ads, and analytics to grow engagement and conversions. I combine content creation skills (short- and long-form copy, reels, Canva visuals) with data-driven optimization to deliver measurable results.
As an experienced English tutor and education specialist, I design curricula and personalized lesson plans for learners of all ages, maintain clear communication with stakeholders, and deliver constructive feedback to track progress. I also bring retail brand ambassador experience supporting luxury fragrance promotions and customer education.
Recently I have contributed to AI model training and quality assurance, labeling and validating data, and collaborating with global teams to refine models. I prioritize adaptability, attention to detail, and creative problem-solving to meet tight deadlines and elevate client outcomes.
Experience
Work history, roles, and key accomplishments
Digital Marketing Consultant
Freelance
Aug 2025 - Present (2 months)
Developed and executed digital marketing strategies for artists and businesses, managing social campaigns, content creation, Meta Ads, and reporting to grow audience engagement and conversions.
AI Data Trainer
Outlier
Jun 2024 - Present (1 year 4 months)
Labeled and analyzed data for AI model training, performed quality assurance and validation, and collaborated with a global team to refine models and ensure alignment with client requirements.
Social Media Manager
SAS Agency
Jan 2022 - Present (3 years 9 months)
Executed social media campaigns, analyzed engagement metrics to optimize outreach, and utilized CRM and automation tools to support lead generation and conversions.
English Tutor
Vibenglish
Aug 2024 - Jan 2025 (5 months)
Taught one-on-one English lessons to Spanish-speaking children aged 4–16, designed interactive lesson plans, and communicated progress regularly with parents and coordinators.
English Tutor
Edusogno
May 2023 - Jan 2025 (1 year 8 months)
Conducted personalized English lessons for international students, developed customized learning plans, and evaluated progress with regular feedback to improve outcomes.
Brand Ambassador
Puig & Coty Fragrances
Mar 2020 - Mar 2024 (4 years)
Represented luxury fragrance brands at retail and promotional events, delivered product education to customers, and reported feedback to inform marketing initiatives across locations.
PRDelivered engaging online English lessons across different levels, created digital lesson plans and used interactive tools to support learning and measure student progress.
Education
Degrees, certifications, and relevant coursework
Port Elizabeth TVET College
Diploma, Electrical Engineering
2022 -
Enrolled in Electrical Engineering program at Port Elizabeth TVET College spanning 2022–2026.
ALAlison
Certificate, Social Media Marketing
2023 - 2023
Completed a Social Media Marketing certification through Alison in 2023.
TELF Certification (Teaching English as a Foreign Language)
TEFL Certificate, Teaching English as a Foreign Language
Completed a 120-hour TEFL certification for teaching English as a foreign language.
Tech stack
Software and tools used professionally
Availability
Location
South AfricaAuthorized to work in
Job categories
Skills
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