Lesego Shawn KhumaloLK
Open to opportunities

Lesego Shawn Khumalo

@lesegoshawnkhumalo

Results-driven digital marketing specialist with expertise in PPC and SEO.

South Africa
Message

What I'm looking for

I am seeking a role that fosters creativity and offers opportunities for growth in digital marketing.

I am a results-driven digital marketing specialist with a strong foundation in PPC campaign management, SEO, and e-commerce. Over the years, I have honed my skills in using Google Ads, Facebook Ads, and data analytics to drive online growth and conversions. My entrepreneurial spirit has led me to successfully manage an Etsy store and a print-on-demand business, where I leveraged targeted advertising to increase sales and enhance brand visibility.

In my current role as an Entrepreneur, I launched and managed a profitable Etsy store, focusing on custom-designed t-shirts. My hands-on experience in e-commerce logistics and marketing strategies has equipped me with the knowledge to optimize product listings and improve SEO for organic search visibility. Additionally, my role as an Examination Assistant at Tshwane South College has allowed me to develop strong data management skills, ensuring accurate record-keeping and efficient workflows.

Experience

Work history, roles, and key accomplishments

TC
Current

Examination Assistant

Tshwane South College

Aug 2016 - Present (8 years 10 months)

Prepared and processed examination scripts, ensuring accurate record-keeping and submission to DHET. Utilized Excel for tracking learner statistics and generating reports, contributing to efficient workflow and system accuracy.

EB
Current

Entrepreneur

Etsy Store & Print-on-Demand Business

Jan 2019 - Present (6 years 5 months)

Launched and managed a profitable Etsy store selling custom-designed t-shirts. Utilized Facebook Ads and Google Ads to drive targeted traffic, resulting in increased sales and brand visibility. Developed content, managed product listings, and improved SEO for organic search visibility.

PW

Sales Consultant - Promoter

Protek - Builders Warehouse

Feb 2016 - Dec 2017 (1 year 10 months)

Provided product information and guidance to customers, enhancing their purchasing experience. Organized and merchandised products to attract consumer interest and improve store display aesthetics.

Education

Degrees, certifications, and relevant coursework

BS

Bokgoni Technical Secondary School

High School Diploma, General Education

2008 - 2012

Google logoGO

Google

Certificate, Digital Marketing

Completed the Google Digital Marketing & E-commerce Certificate, gaining skills in digital marketing strategies, e-commerce management, and online sales techniques.

Meta logoME

Meta

Certificate, Social Media Marketing

Achieved the Meta Social Media Marketing Certificate, focusing on social media strategies, audience engagement, and content optimization.

Tech stack

Software and tools used professionally

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