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KHULANI MARAVA

@khulanimarava

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Commercial leader driving revenue growth and strategic partnerships.

Zimbabwe

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What I'm looking for

I seek senior roles where I can drive revenue growth, set commercial strategy, build partnerships, and lead cross-functional teams in a governance-focused, growth-oriented company.

I am an accomplished business development professional with 10 years' experience driving commercial strategy across products and markets. I excel at crafting business proposals, bid documents, contracts and persuasive sales pitches that win business.

In senior leadership roles I have defined long-term company goals, inspired executive teams, and overseen budgeting and financial performance while building investor and partner relationships. As Chief Commercial Officer I developed commercial procedures, analyzed market trends, and set revenue budgets in collaboration with Finance.

I have direct experience setting market expansion strategies, tracking budgets and KPIs, designing customer retention approaches, and negotiating contracts. Earlier in my career I developed software modules in C# and supported product demonstrations during sales pitches, giving me a practical understanding of tech-enabled offerings.

I lead with strategic thinking, attention to detail, and collaborative leadership to reduce business risk and ensure commercial viability. I am motivated to join organizations that value measurable growth, strong governance, and cross-functional teamwork.

Experience

Work history, roles, and key accomplishments

Acting Chief Executive Officer

Afrosoft Holdings

Oct 2024 - Sep 2025 (11 months)

Defined and communicated long-term company goals, guided the executive team, oversaw budgeting and financial performance, and built investor and partner relationships to reduce business risks and improve operational efficiency.

Strategic Planning Leadership Budgeting Investor Relations Risk Management Corporate Governance

Chief Commercial Officer

Afrosoft Holdings

Feb 2021 - Sep 2024 (3 years 7 months)

Developed commercial procedures and strategies informed by market analysis, collaborated on annual revenue budgeting, set performance goals using Balanced Scorecard, and led legal/commercial committees to ensure contract viability.

Commercial Strategy Market Analysis Revenue Forecasting Balanced Scorecard Contract Drafting Stakeholder Management Business Development

Business Development Manager

Afrosoft Holdings

May 2020 - Jan 2021 (8 months)

Designed market expansion strategies, set targets and KPIs, managed budgets and performance, authored proposals and contracts, and negotiated deals to grow customer base and revenue.

Market Expansion Proposal Writing Contract Negotiation KPIs Budgeting Customer Retention Sales Strategy

Sales and Marketing Officer

Afrosoft Holdings

Aug 2017 - Apr 2019 (1 year 8 months)

Maximized revenue through CRM-driven retention and cross-selling, collaborated on sales and marketing strategies, managed product portfolios, and prepared operational reports.

CRM Revenue Management Cross Selling Product Management Sales Strategy Reporting Customer Retention

Junior Software Developer

Afrosoft Holdings

Jul 2014 - Jul 2017 (3 years)

Developed C# software modules, performed unit and system tests, resolved live-system bugs, supported intern developers, and contributed to system demos during sales pitches.

C++Software Development Unit Testing Debugging System Demos Mentoring QA

Education

Degrees, certifications, and relevant coursework

Midlands State University

Master of Commerce, Strategic Management and Corporate Governance

2023 - 2024

Grade: Credit

Activities and societies: Dissertation: Influence of organizational culture in creating sustainable competitive advantage in ICT sector of Zimbabwe

Completed coursework in strategic planning, corporate governance, strategic financial analysis, and organizational culture as part of a Master of Commerce in Strategic Management and Corporate Governance (program name as provided).

University of Zimbabwe

Bachelor of Science Degree in Business Studies and Computing Science, Business Studies and Computing Science

2010 - 2014

Grade: Merit

Activities and societies: Project: Health Management System

Completed a Bachelor of Science degree covering business studies, business administration, business management, software development, and information technology systems.