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khayati jain

@khayatijain

Salesforce Marketing Cloud Lead at Tru India who implemented real-time personalization journeys and web experiences for Sobeys' Voila platform.

India

Message

At Tru India (TRU QUANTUM IT), I lead Salesforce Marketing Cloud and Marketing Cloud Personalization work, including implementation for Sobeys' Voila online grocery platform. I designed real-time use cases such as abandoned-cart and order-placed journeys, along with personalized web experiences.

At 360 Degree Cloud Technologies Pvt Ltd, I worked on Salesforce Marketing Cloud and CDP projects, including data ingestion, modeling, segmentation, and audience activation. For Norwegian Cruise Line, I contributed to a migration of marketing and data management to SFMC and CDP, using AWS S3 and Snowflake.

Earlier, at Anvesak, I developed and updated automations, data extensions, and email, SMS, and push messaging. My work also includes building customer journeys and personalized recommendations, and creating campaign reporting and dashboards.

Experience

Work history, roles, and key accomplishments

Current

Salesforce Marketing Cloud Lead

Current

Tru India

Mar 2024 - Present (2 years 7 months)

Lead the design, development, and implementation of Salesforce Marketing Personalization and Salesforce Marketing Cloud solutions across Email Studio, Journey Builder, Automation Studio, and Contact Builder. Collaborated with business stakeholders to define personalization strategies and deliver real-time customer engagement across web and email channels.

Salesforce Marketing Cloud Marketing Cloud Personalization Email Studio Salesforce Journey Builder Automation Studio Contact Builder AmpScript SQL Data Cloud Personalization JavaScript HTML CSS

Salesforce Marketing Cloud Developer

360 Degree Cloud Technologies Pvt Ltd

Jul 2021 - Mar 2024 (2 years 8 months)

Helped clients with Salesforce Marketing Cloud and CDP, including account setup, sending emails, setting permissions, running automations and journeys, and data ingestion, modeling, segment creation, and activation. Developed and implemented solutions in Email Studio, Content Builder, Automation Studio, Web Studio, Audience Builder, Contact Builder, and Journey Builder.

Salesforce Marketing Cloud CDP Email Studio Content Builder Automation Studio Web Studio Audience Building Contact Builder Salesforce Journey Builder AmpScript SQL Datorama S3 Snowflake REST APIs Einstein

Marketing Analyst (Salesforce Marketing Cloud Email)

Anvesak

Mar 2019 - Jul 2021 (2 years 4 months)

Helped clients with Salesforce Marketing Cloud from account setup to sending emails, setting permissions, and running automations. Developed and updated automations, audience builder, contact builder, data extensions, and lists, and designed emails, SMS, push messages, and tracking reports.

Salesforce Marketing Cloud Automation Studio Audience Building Contact Builder Data Extensions SQL Email Marketing SMS Push Notifications Trackings

Inside Sales Executive (SAM & Compliance)

Arvato Bertelsmann

Feb 2018 - Nov 2018 (9 months)

Handled end-to-end Software Asset Management and Compliance of Microsoft Products. Ensured clients were legitimate by investigating, observing, and probing as needed, and generated pipeline of qualified opportunities.

Software Asset Management Compliance Sales Pipeline Management Reporting

Customer Acquisition Executive

Paradime Technologies Pvt Ltd

Jul 2017 - Dec 2017 (5 months)

Sourced and mined leads from business directories, followed up on leads, and conducted research to identify potential prospects. Built and cultivated prospect relationships and managed data in Lead Squared.

Lead Generation Sales CRM Lead Squared Reporting

Customer Engagement Specialist

Denave India Pvt Ltd

Oct 2016 - Jul 2017 (9 months)

Ensured clients were legitimate by investigating, observing, and probing as needed. Coordinated synchronization of customer needs with product lines and fed customer information into CRM system daily.

Customer Engagement CRM Sales Communication Skills