Prashant kumar JaiswalPJ
Open to opportunities

Prashant kumar Jaiswal

@prashantkumarjaiswal

Salesforce Marketing Cloud specialist with a focus on campaign optimization.

United States

What I'm looking for

I am looking for a role that allows me to leverage my Salesforce expertise in a collaborative environment, focusing on innovative marketing strategies and continuous learning opportunities.

I am a Salesforce professional with one year of experience specializing in Salesforce Marketing Cloud. My expertise lies in leveraging tools such as Email Studio, Automation Studio, and Journey Builder to create personalized and dynamic email campaigns that drive engagement and improve customer interaction. I have successfully implemented AMPscript and SSJS to enhance email content, ensuring that campaigns resonate with audiences and achieve high open and click-through rates.

Throughout my career, I have worked with clients like Ingredion and Sparkling Clean Agency, where I monitored key metrics and optimized campaign performance through detailed analysis and reporting. My hands-on approach to developing and deploying email campaigns has led to significant improvements in engagement rates. I am passionate about utilizing data-driven insights to continually refine marketing strategies and deliver exceptional results.

Experience

Work history, roles, and key accomplishments

SA

Salesforce Marketing Cloud Specialist

Sparkling Clean Agency

Jan 2022 - Apr 2023 (1 year 3 months)

At Sparkling Clean Agency, I created and managed dynamic email content using AMPscript and Email Studio. I monitored campaign performance metrics and optimized workflows to improve engagement rates and deliverability, ensuring successful email marketing initiatives.

II

Salesforce Marketing Cloud Specialist

Ingredion Inc.

Jan 2021 - Jan 2022 (1 year)

As a Salesforce Marketing Cloud Specialist at Ingredion, I optimized email marketing campaigns by analyzing key metrics and implementing dynamic content strategies. I developed personalized email campaigns using Email Studio, AMPscript, and Journey Builder, enhancing customer engagement and campaign effectiveness.

Education

Degrees, certifications, and relevant coursework

UU

Unknown University

Bachelor of Technology, Engineering

2016 - 2020

Tech stack

Software and tools used professionally

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Prashant kumar Jaiswal - Salesforce Marketing Cloud Specialist - Sparkling Clean Agency | Himalayas