Belinda James
@belindajames
Senior Manager with expertise in partnerships and sustainability initiatives.
MalaysiaWhat I'm looking for
With over 18 years of experience in sales and marketing, I have established myself as a Senior Manager in the partnerships industry, particularly within the sports, events, and entertainment sectors. My extensive background includes closing over US$30M in business across Southeast Asia, where I have successfully navigated complex global sponsorship deals and brand activations. My passion for sustainability drives my work, particularly in Environmental, Social, and Governance (ESG) projects, where I strive to create impactful initiatives that align with corporate values.
Throughout my career, I have held pivotal roles, including Head of Marketing & Sustainability at Minor Hotels, where I lead strategic alliances and manage ESG initiatives. My experience also includes representing Sony Pictures in the APAC region, negotiating partnerships that enhance brand visibility and drive marketing campaigns. Notable achievements include my role as an advocate for Ocean Hero Conservation, where I promote the UN’s Sustainable Development Goals, focusing on reducing plastic waste in our oceans.
Experience
Work history, roles, and key accomplishments
Head of Marketing & Sustainability
Minor Hotels
Jan 2024 - Present (1 year 5 months)
Leading strategic alliances and managing all Environmental, Social, and Governance (ESG) initiatives at Avani Sepang Goldcoast Resort. Focused on enhancing brand visibility and sustainable impact through partnerships and campaigns that balance brand objectives with environmental responsibility.
Marketing Consultant
Xavier Consultancy
Jan 2021 - Present (4 years 5 months)
Consulting for SMEs and larger organizations on social media strategies and execution during the pandemic, focusing on industries like Hotel and Tourism, Event Management, and Food and Beverage.
Partnership & Sponsorship, APAC
Brand Infinity
Jan 2023 - Jan 2024 (1 year)
Representing Sony Pictures in the APAC region, responsible for negotiating and implementing strategic partnerships to create marketing campaigns for film rollouts.
Head of Sales & Large Accounts, ASEAN
Total Sports Asia
Jan 2013 - Apr 2017 (4 years 3 months)
Led the launch of the Spartan Race in Southeast Asia, managing relationships and sales across large regional and global accounts, generating significant revenue.
Sales & Marketing SEA, Director
Axle Motorsports
Jan 2018 - Jan 2021 (2 years 11 months)
Responsible for all sales and marketing aspects, achieving over US$1.5M in sponsorship revenues and expanding operations across Southeast Asia.
Sports Marketing & Culture Manager, SEA
AirAsia
Jan 2009 - Mar 2013 (4 years 2 months)
Developed promotional plans and media strategies for AirAsia’s sports sponsorships, successfully negotiating contracts worth over US$20 million.
Education
Degrees, certifications, and relevant coursework
ULUniversity of London
Bachelor of Law (LLB), Law
DUDuke University
Cultural Anthropology, Sports & Culture
2019 -
UPUniversity of Pennsylvania
Master's, Social Impact Strategy
2016 -
UUUpper Iowa University
Bachelor of Science (BSc), Communications & Marketing
2013 - 2013
Completed coursework in Communications & Marketing but did not finish due to funding issues in the final year.
Tech stack
Software and tools used professionally
Availability
Location
MalaysiaAuthorized to work in
Job categories
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