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Vanessa MwendeVM
Open to opportunities

Vanessa Mwende

@vanessamwende

I’m a Digital Marketing Manager specializing in data-driven social media strategies that grow engagement and revenue.

Kenya
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What I'm looking for

I’m looking for remote opportunities in social media management or digital marketing where I can use analytics, storytelling, and paid campaigns to grow engagement and revenue—while collaborating with a high-performing team.

I’m a strategic, creative Digital Marketing Manager with 5+ years of experience delivering results across hospitality, real estate, and agency work. I focus on growing brand visibility, engagement, and revenue through data-driven social media strategies, content creation, and paid campaigns, while keeping storytelling and community building at the center of everything I do.

At TSG Hospitality, I drove a 30% increase in online bookings and a 40% lift in website traffic by combining SEO, email marketing, and content strategy—then supported performance with analytics reporting and optimized user experience. I also lead end-to-end social media ad planning across Facebook, Instagram, and Google, and bring a strong remote collaboration style using tools like Trello, Slack, Zoom, and Google Workspace.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

Daystar University logoDU

Daystar University

Bachelor of Arts, Public Relations

2013 - 2019

Earned a Bachelor of Arts in Public Relations at Daystar University from 2013 to 2019.

Tech stack

Software and tools used professionally

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