Kenneth Molina

Lead and supervise a team of Lead Generation Specialists, overseeing daily operations, KPI monitoring, and individual performance. Designed and implemented multi-channel outreach strategies and built structured KPI frameworks.

Prospected IT companies and Managed Service Providers through targeted account research and multi-tool list building. Built and maintained qualified lead lists supporting the outbound sales pipeline.

Executed data mining, list building, and AI-assisted research to support outbound prospecting and pipeline development. Maintained accuracy and completeness of prospect data across CRM platforms.

Managed multi-client administrative support including lead generation, data research, list building, lead verification, cold calling, and CRM updates across accounts.

Promoted to Account Development Representative after demonstrating consistent performance as SDR; took ownership of pipeline management and CRM data integrity within Salesforce. Prospected and identified qualified leads for assignment to the onshore sales team.

Engaged B2B executive decision-makers through cold calls, brand awareness campaigns, and targeted email outreach to promote Planful's financial planning platform. Used Outreach and Salesforce to manage cadences and track prospect interactions.

Managed maintenance, inventory tracking, dispatch, and receiving of broadcast equipment across production operations.

Executed B2B cold calling and email outreach to promote enterprise software programs including Microsoft, Adobe, IBM, Mulesoft, and NetSuite to US-based executive prospects. Managed outreach workflows using Salesforce.

Completed a Computer Electronic Technician program at Access Computer College from 2010 to 2012.