I lead strategy, growth, operations, partnerships, and experience portfolios for CEMA, the global community of corporate event marketing leaders. I tripled membership from 550+ to 1,500+ and exceeded revenue goals at 150%.
I grew the CEMA Summit to 800+ attendees, delivering approximately 20% year-over-year growth. I also expanded the organization into a year-round portfolio of executive programs, study tours, regional experiences, and digital education.
Over nearly 14 years at Salesforce, I led global strategic events, World Tours, executive experiences, keynote content, and digital programming. My experiential programs influenced approximately $500M in pipeline leads while connecting brand, demand generation, customer engagement, and sales priorities.
I build scalable operating models and global playbooks that turn experiences into growth platforms. I’ve managed investments up to $15M, led cross-functional organizations of 100+, and helped scale Salesforce’s digital event team from 2 to 11.
