Open to opportunities

Kelly User

@kellyuser9

Affiliate partnerships leader at EchoTribe who built commerce tools and programs that turn shopping intent into measurable revenue.

United States

Message

At EchoTribe, I work with creators, media businesses and consumer brands on affiliate strategy, monetization and partner development. I’ve built tools and dashboards for merchant research, attribution, reporting and partner prioritization.

Across Mavely, Wirecutter (The New York Times), Dealmoon and other commerce businesses, I’ve developed affiliate programs, negotiated commissions and placements, and grown brand and retailer relationships. I know the affiliate ecosystem from the perspectives of brands, publishers, platforms and agencies.

Experience

Work history, roles, and key accomplishments

Current

Founder & Principal

Current

EchoTribe

Jan 2024 - Present (2 years 8 months)

Founded and leads an affiliate, creator commerce, and AI-enabled partnership infrastructure company, working directly with creators, media businesses, and consumer brands on affiliate strategy, monetization, and partner development.

Affiliate Marketing Monetization Partner Development Performance AI Tools Dashboarding Attribution Reporting Partner Prioritization

Brand Partnership Director

Mavely

Sep 2022 - Mar 2024 (1 year 6 months)

Owned enterprise brand relationships from first conversation through negotiation, activation, optimization, and renewal. Led the affiliate team and co-owned quota and revenue planning with the Head of Revenue.

Enterprise Sales Negotiation Affiliate Marketing Team Leadership Revenue Planning Campaign Management Pricing Discounts

Director of Strategic Partnerships

BorderX Lab

Nov 2020 - Nov 2021 (1 year)

Built advertiser and partnership strategy across affiliate networks, agencies, e-commerce platforms, and SaaS partners. Developed cross-border growth forecasts and presented business cases to senior decision-makers.

Partnership Strategy Affiliate Networks Ecommerce SaaS Business Development Forecasting Technical Integration Onboarding

Performance Partnerships Consultant

M31 Synergy

Jan 2016 - Dec 2020 (4 years 11 months)

Provided performance partnerships consulting services, leveraging expertise in affiliate and performance marketing.

Performance Marketing Partnerships Consulting

Senior Sales Executive — Mediarails SaaS

Impact.com

Oct 2018 - Jan 2020 (1 year 3 months)

Worked across enterprise advertisers and agencies on partner recruitment, program growth, and platform adoption. Built practical operating blueprints for partner lifecycle, onboarding, KPIs, and campaign execution.

Enterprise Sales Partner Recruitment Program Growth Platform Adoption Partner Lifecycle Management Onboarding KPIs Campaign Execution

Client Services Director

All Inclusive Marketing

Feb 2017 - Feb 2018 (1 year)

Led a six-person client-services and publisher-development team supporting affiliate programs and advertiser priorities. Introduced CRM tooling and clearer process models for consistent collaboration and delivery.

Client Services Team Leadership Affiliate Programs Publisher Development CRM Process Improvement Collaboration

Affiliate Commerce Director

Wirecutter (The New York Times)

Sep 2015 - Mar 2016 (6 months)

Built the affiliate commerce program from the ground up, including merchant relationships, links, reporting, sponsorships, and commission strategy. Sold sponsorship opportunities and negotiated better economics while protecting reader trust.

Affiliate Marketing Merchant Relationships Sponsorship Compensation Strategy Reporting Negotiation

Director of International Business Development

Dealmoon

Jul 2014 - Sep 2015 (1 year 2 months)

Led the launch of Mifanli, Dealmoon's cross-border cashback platform, including building its affiliate program from scratch. Built retailer relationships quickly and served as primary liaison to major affiliate networks and agencies.

Business Development Affiliate Program Management Cross Border Cashback Retailer Relationships Affiliate Networks Merchandising Promotion

Sales Executive

Ebates (Rakuten)

Sep 2013 - Jul 2014 (10 months)

Managed Fortune 1000 retailer relationships and negotiated commission increases and paid placements. Learned cashback and loyalty from the inside, understanding brand value and incrementality questions.

Sales Retailer Relationships Negotiation Commissions Ad Placements Cashback Loyalty

Sales & Marketing Manager

Extrabux (acquired by Ebates)

Sep 2012 - Sep 2013 (1 year)

Started affiliate career in cashback and performance commerce, working directly with merchants and networks on offers, commissions, and promotion. Managed sales and marketing plan, budget, and reporting while building the company's strongest marketing channel.

Sales Marketing Affiliate Marketing Cashback Performance Commerce Budget Management Reporting