Kelly Roberts
@kellyroberts1
Creative digital marketer with expertise in PPC advertising.
What I'm looking for
I am a creative and results-driven digital marketer with a strong background in PPC advertising. My passion lies in delivering exceptional results and engaging with my audience in an authentic and relatable way. As the owner of my own digital marketing business, I have successfully provided freelance PPC services across various industries, including e-commerce, luxury fashion, and healthcare.
In my role as COO at Webgrowth, I spearheaded the operational strategy of the marketing agency, achieving a remarkable 245% year-over-year revenue growth during my tenure. I led client meetings to deliver insightful reporting and results, ensuring strategic decisions were made to optimize performance. My experience also includes managing paid advertising campaigns across multiple platforms, including Google Ads and social media channels, where I utilized analytics to drive successful marketing strategies.
Experience
Work history, roles, and key accomplishments
Owner
Kelly Roberts Digital Marketing
Jan 2020 - Present (5 years 5 months)
Provided freelance PPC services for clients across various industries including e-commerce, luxury fashion, and home services. Created content as a travel influencer and for clients in health, wellness, food, beauty, and lifestyle industries.
PPC Marketing Manager
GetVisible
Jan 2017 - Jan 2020 (3 years)
Managed paid advertising campaigns across Google Ads, Bing Ads, Facebook & Instagram Ads, and AdRoll. Analyzed performance data and strategized with clients on various industry accounts.
Digital Marketing Manager
GetVisible
Jan 2016 - Jan 2017 (1 year)
Managed local search marketing efforts for clients and strategized content topics. Edited, optimized, and published blog and service page content on Wordpress websites.
Education
Degrees, certifications, and relevant coursework
Nottingham Trent University
MA International Fashion Business, International Fashion Business
Focused on the global fashion industry, covering aspects such as marketing, branding, and business strategies within an international context.
University of Illinois
BA Economics & Psychology, Economics & Psychology
Studied the principles of economics and the fundamentals of psychology, gaining insights into human behavior and market dynamics.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
thekellyroberts.comJob categories
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