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Open to opportunities

Kelly Roberts

@kellyroberts1

Creative digital marketer with expertise in PPC advertising.

United States
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What I'm looking for

I am looking for a role that allows me to leverage my creativity and strategic thinking in a collaborative environment, focusing on innovative digital marketing solutions.

I am a creative and results-driven digital marketer with a strong background in PPC advertising. My passion lies in delivering exceptional results and engaging with my audience in an authentic and relatable way. As the owner of my own digital marketing business, I have successfully provided freelance PPC services across various industries, including e-commerce, luxury fashion, and healthcare.

In my role as COO at Webgrowth, I spearheaded the operational strategy of the marketing agency, achieving a remarkable 245% year-over-year revenue growth during my tenure. I led client meetings to deliver insightful reporting and results, ensuring strategic decisions were made to optimize performance. My experience also includes managing paid advertising campaigns across multiple platforms, including Google Ads and social media channels, where I utilized analytics to drive successful marketing strategies.

Experience

Work history, roles, and key accomplishments

KM
Current

Owner

Kelly Roberts Digital Marketing

Jan 2020 - Present (5 years 5 months)

Provided freelance PPC services for clients across various industries including e-commerce, luxury fashion, and home services. Created content as a travel influencer and for clients in health, wellness, food, beauty, and lifestyle industries.

GE

PPC Marketing Manager

GetVisible

Jan 2017 - Jan 2020 (3 years)

Managed paid advertising campaigns across Google Ads, Bing Ads, Facebook & Instagram Ads, and AdRoll. Analyzed performance data and strategized with clients on various industry accounts.

GE

Digital Marketing Manager

GetVisible

Jan 2016 - Jan 2017 (1 year)

Managed local search marketing efforts for clients and strategized content topics. Edited, optimized, and published blog and service page content on Wordpress websites.

Education

Degrees, certifications, and relevant coursework

NU

Nottingham Trent University

MA International Fashion Business, International Fashion Business

Focused on the global fashion industry, covering aspects such as marketing, branding, and business strategies within an international context.

UI

University of Illinois

BA Economics & Psychology, Economics & Psychology

Studied the principles of economics and the fundamentals of psychology, gaining insights into human behavior and market dynamics.

Tech stack

Software and tools used professionally

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