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Kelin GeorgeKG
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Kelin George

@kelingeorge

Content project manager at Newgen Digital Works who cut content turnaround times 35–50% with AI-enabled workflows.

India
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At Newgen Digital Works, I manage 3–5 concurrent B2B and B2C client accounts, from brief intake and approvals through compliance review and final delivery. I piloted an AI-enabled workflow that cut content turnaround times 35–50%.

I won and retained the Saint-Gobain Glass Academy account through a change in client leadership, lifting Instagram engagement to 6.4% and growing LinkedIn reposts 200% month over month. I also led a 5–10 person team and halved new-account onboarding time with AI-assisted brand playbooks.

At BYJU'S (Think and Learn), I led SEO and CMS publishing for a program of 20+ blog articles a month, growing organic blog traffic 25% in 12 months. Earlier, I wrote and edited metadata for 1,500+ titles at TiVo and delivered conversion-focused content for concurrent clients through Upwork Global Inc.

Experience

Work history, roles, and key accomplishments

NW
Current

Senior Content Writer

Newgen Digital Works

Oct 2023 - Present (3 years)

Managed 3-5 concurrent B2B and B2C client accounts as primary client liaison, cutting content turnaround times 35-50% through AI-enabled workflows. Led a 5-10 person team and directed content campaigns across social media platforms.

TiVo logoTI

Content Editor

TiVo

May 2019 - Jun 2020 (1 year 1 month)

Wrote and edited synopses and metadata for 1,500+ film, series, and episode titles over 13 months, and audited daily programming schedules to improve discoverability.

Education

Degrees, certifications, and relevant coursework

Coursera logoCO

Coursera

Google Project Management Professional Certificate, Project Management

Google Project Management Professional Certificate from Coursera, completed in 2026.

HubSpot Academy logoHA

HubSpot Academy

AI for Marketers, Marketing

AI for Marketers certification from HubSpot Academy, completed in 2025.

MU

MICA and upGrad

PG Certification in Digital Marketing and Communications, Digital Marketing and Communications

PG Certification in Digital Marketing and Communications from MICA and upGrad, completed in 2024, including 6 applied projects.

The Maharaja Sayajirao University of Baroda logoTB

The Maharaja Sayajirao University of Baroda

Master of Arts, English Literature

Master of Arts in English Literature from The Maharaja Sayajirao University of Baroda, completed in 2017.

S.N.D.T. University logoSU

S.N.D.T. University

Bachelor of Arts, English Literature

Bachelor of Arts in English Literature from S.N.D.T. University, completed in 2015.

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