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Amrita Das

@amritadas

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Strategic content leader with 6+ years building scalable editorial systems.

India

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What I'm looking for

I seek roles where I can lead content strategy and teams, build scalable processes, and collaborate cross-functionally to drive measurable audience growth.

I am a creative and strategic content leader with over six years of experience shaping digital narratives and driving editorial vision across product and marketing initiatives.

I have led content strategy and execution for exploratory business initiatives, including a healthcare networking platform, and managed end-to-end content for conferences, sales enablement, and user-facing assets.

I've built and scaled content teams and processes—recruiting, onboarding, defining editorial workflows, and establishing quality benchmarks—to deliver consistent, brand-aligned messaging across channels.

I hold an M.A. in English (Gold Medalist) and have a proven track record of increasing organic traffic and aligning cross-functional teams on tone, messaging structure, and audience engagement strategies.

Experience

Work history, roles, and key accomplishments

Current

Content Manager

Current

RNF Technologies Pvt. Ltd.

Nov 2024 - Present (11 months)

Lead content strategy and execution for exploratory business initiatives including a healthcare networking platform; drove cross-functional alignment and delivered brand-consistent content for conferences and external communications, increasing organic traffic for the conferences vertical.

Content Strategy Cross Functional Collaboration Content Operations Brand Communications Team Management SEO

Content Editor – Events

RNF Technologies Pvt. Ltd.

May 2022 - Oct 2024 (2 years 5 months)

Owned the content lifecycle for events and strategic campaigns, recruited and led writers/editors, and defined editorial workflows and quality benchmarks to scale operations and deliver event materials and campaign content.

Content Operations Team Leadership Stakeholder Management Brand Voice QA

Content Writer – Client Services

RNF Technologies Pvt. Ltd.

Nov 2019 - May 2022 (2 years 6 months)

Delivered blogs, whitepapers, brochures, landing pages, and digital campaign content for clients in healthcare, education, technology, and finance, ensuring SEO alignment and brand consistency.

Copywriting SEO Content Strategy Whitepapers Landing Pages Client Communication Editing Research

Freelance Writer

Freelance

Apr 2019 - Nov 2019 (7 months)

Developed website content, articles, and blog posts for early-stage businesses, aligning outputs with client expectations, SEO guidelines, and industry trends.

Content Writing SEO Client Management Research

Content Writer & Editor

Penfom Techmedia

May 2018 - Apr 2019 (11 months)

Created and edited nonfiction book summaries and curated news digests for mobile apps, managed a small team of freelance writers, and ensured editorial quality and timely delivery.

Editing Team Coordination Quality Control