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Keegan Amrose

@keeganamrose

Senior Salesforce Administrator at Verto Education, redesigned contact data across 1.5M+ records and cut flow errors about 30%.

United States
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At Verto Education, I design Salesforce solutions across data models, security, and automation. I led the move to Contact as the source of truth across 1.5M+ records, merging 5,000+ duplicates and removing 987 old test records before cutover.

I’m also overhauling 320+ flows; 45+ have been deactivated so far, and flow errors are down about 30%. I replaced legacy Chat with Salesforce Messaging and designed queue-based triage that handles about 100 chats a day, with most resolved without staff stepping in.

Since 2018, I’ve worked with clients as an independent Salesforce implementation specialist, running discovery, proposing solutions, and building them. My projects have included launching a Salesforce org for a healthcare-technology company, rebuilding a payroll-services company’s flows and core org, and building an education client’s loan product with automated amortization schedules and accounting reports.

At Big Green, I rebuilt the Salesforce architecture as the organization shifted from school learning-garden programs to grants, preserving historical data and reporting. I’ve also implemented NPSP and grant management, supported a move from Salesforce Classic to Lightning, and trained staff; I hold Salesforce Administrator, Advanced Administrator, and Agentforce Specialist certifications.

Experience

Work history, roles, and key accomplishments

TP
Current

Volunteer Salesforce Administrator

The Park People

Aug 2025 - Present (1 year 3 months)

Expanded Program Management to cover applications, event-day distribution, and sales. Configured FormAssembly with custom logic and moved the organization off a legacy database onto Salesforce.

CF

Systems Integration and Development Manager

Charter School Growth Fund

Aug 2017 - Nov 2018 (1 year 3 months)

Designed and built integration of Box, DocuSign, and Conga with Salesforce to support grants and loans for 60+ charter school networks. Gathered requirements and built flows, Process Builder logic, and validation rules.

IB

Salesforce Administrator

I Have a Dream Foundation of Boulder

Apr 2016 - Nov 2016 (7 months)

Took over an unmanaged org, cleaned up data, reconfigured it around how staff worked, and trained staff on it.

Education

Degrees, certifications, and relevant coursework

Salesforce logoSA

Salesforce

Salesforce Certified Agentforce Specialist (AI 201), Salesforce

Salesforce Certified Agentforce Specialist (AI 201) certification obtained in September 2025.

Salesforce logoSA

Salesforce

Salesforce Certified Advanced Administrator (ADM-211 / Platform Admin II), Salesforce

Salesforce Certified Advanced Administrator (ADM-211 / Platform Admin II) certification obtained in August 2019.

Salesforce logoSA

Salesforce

Salesforce Certified Administrator (ADM-201 / Platform Admin), Salesforce

Salesforce Certified Administrator (ADM-201 / Platform Admin) certification obtained in May 2018.

Colorado State University logoCU

Colorado State University

Bachelor of Science, Public Management

Bachelor of Science in Public Management from Colorado State University, completed in 2015.

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