Open to opportunities

Kayleana Fritz

@kayleanafritz

Message

Digital marketer driving traffic growth, conversion optimization, and measurable ROI.

United States

Message

What I'm looking for

I seek a hands-on digital marketing role where I can own multi-channel strategy, use data to optimize performance, and drive measurable traffic and conversion growth.

I am a hands-on digital marketer with experience leading social, SEO, email, website and paid-ad strategies to drive measurable growth. I founded and grew an ecommerce brand and currently direct social and digital efforts that increased website traffic by 87% and exceeded regional targets by 72%.

I build and optimize campaigns across Meta and Google, manage email programs and analytics dashboards, and continually iterate using A/B testing and performance data. I prioritize data-driven decisions, practical execution, and scalable systems to improve conversions and lead generation.

Experience

Work history, roles, and key accomplishments

Current

Social Media Marketing Director

Current

Better Building

Sep 2025 - Present (5 months)

Own social, website, email, SEO, and paid advertising strategy; increased website traffic from -5% to +87% and helped the region exceed targets by 72%. Built dashboards, managed $500+ ad spend, and grew Instagram and email engagement.

Social Media Marketing SEO Paid Advertising Email Marketing Analytics A B Testing Dashboarding

Current

Founder & Digital Marketing Lead

Current

Kaykini Swim

Apr 2024 - Present (1 year 10 months)

Built brand presence across website, social, email, SEO, and paid ads; launched an SEO-optimized site, grew Instagram to 4,000+ views and 250+ followers, and built a 280-person email list while running weekly ad campaigns.