Open to opportunities

Kayla Vernon

@kaylavernon

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Marketing Director driving brand growth, digital strategy, and experiential engagement.

United States

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What I'm looking for

I seek senior marketing roles focusing on brand-led growth, omnichannel digital strategy, experiential programming, and cross-functional leadership at mission-driven lifestyle or wellness companies.

I am a strategic, results-driven Marketing Director with 10+ years leading brand development, digital marketing, and experiential strategy across hospitality, wellness, and lifestyle sectors. I co-founded and scaled Daily Dose Wellness Club, building a luxury social wellness concept from concept to launch and overseeing brand, operations, and growth marketing.

I have led omnichannel campaigns—social, web, email, SMS, SEO and paid media—while directing creative execution across photography, collateral, signage, and in-studio branding to maintain a cohesive luxury experience. I implemented analytics-based marketing systems that improved client acquisition, retention, and measurable revenue growth, including a reported 49.5% increase in sales in the first quarter of 2025 for a prior role.

I manage cross-functional teams, budgeting, event and experiential programming, partnership development, and membership/ pricing strategy to optimize margins and scale operations. I bring an operator's mindset combined with creative direction to produce community-driven activations and lasting brand equity.

Experience

Work history, roles, and key accomplishments

Current

Operations & Marketing Director

Current

Daily Dose Wellness Club

Nov 2023 - Present (2 years 3 months)

Built and scaled a luxury social wellness brand from concept to launch, leading brand identity, digital strategy, and operations to drive client acquisition and strong profit margins. Designed omnichannel campaigns and membership pricing that improved retention and operational scalability.

Brand Strategy Digital Marketing Campaign Planning SEO Analytics Operations Event Planning

Current

Social Media Manager

Current

Walking Stick Brewing

Oct 2023 - Present (2 years 4 months)

Revived social presence by producing video and social content, planning events, and ensuring brand consistency across digital platforms. Oversaw content calendar and campaign performance tracking.

Content Production Social Strategy Event Planning Community Management Analytics Brand Consistency

Current

Marketing Director & Social Media

Current

Patterson Park

Jun 2023 - Present (2 years 8 months)

Led event logistics, demand-generation campaigns, and content creation across social and Google Ads to boost engagement and acquisition. Managed marketing collateral and partnerships to strengthen brand presence.

Social Media Google Ads Content Creation Event Logistics Email Marketing SEO Analytics Partnerships

Marketing & Operations Director

Revived Wellness

Jul 2020 - Nov 2023 (3 years 4 months)

Managed marketing operations, demand-generation campaigns, and product launch activities while improving operational processes and inventory management. Presented plans to CEO and stakeholders and refined product marketing based on customer insights.

Demand Generation Campaign Management Product Launches Operations Management Inventory Competitive Analysis Reporting

Social Media Manager

Rachel Paige XO

Feb 2023 - Jun 2023 (4 months)

Planned and executed marketing communications and promotional campaigns across digital and print channels, improving customer engagement and providing performance reports to executive leadership. Managed SEO, email, website updates, and social advertising.